Tag Archives: Industry

“If there was any doubt before today, it is crystal clear from this announcement that Google maintains its stranglehold on the future of [marketing technology]. It is difficult to foresee how this announcement won’t immediately impact plans that are already being put into practice, as marketers prepare for a post-cookie digital universe,” says one media executive at a major advertiser. The industry is moving away from “third-party cookies,” files that websites save on user web… Source link

Google said in a blog post on Wednesday that it won’t use alternative methods to track users online once it ends support for third-party cookies in Chrome – and that it disapproves of using email as an alternative identifier for ad tracking. In other words, Google is stating for the record that it will not cook up any voodoo tracking magic of its own and that all of its web products will be driven by the privacy-preserving APIs currently in development within the Privacy… Source link

“A study report titled as ”Global Semantic Knowledge Graphing Market” report is detailed analysis published by IMR Research to offer a comprehensive study over the Semantic Knowledge Graphing Market with the help of dynamics, development drivers, challenges, opportunities, threats, limitations, etc. The report also contains cost trends, mergers & acquisitions, key suppliers of products and economic fluctuations. Prime purpose of the report is to help the client know the Semantic… Source link

The innovation that turned Google and Facebook into money-making behemoths wasn’t search or social networking. It was selling advertising space alongside content they got for free. Now, as regulatory investigations in the United States, Europe and beyond raise the prospect of breaking up the Silicon Valley companies, they’re tweaking that formula. The two firms are striking deals to start paying one important source of that content: news organizations. Not only does this help bring… Source link

Now, as regulatory investigations in the U.S., Europe and beyond raise the prospect of breaking up the Silicon Valley companies, they’re tweaking that formula. The two firms are striking deals to start paying one important source of that content: news organizations. Not only does this help bring them in line with new copyright laws, it also gives them the chance to regain the media industry’s trust. Later this month, Facebook will launch its news tab (which has been available… Source link

A group of Google engineers and other workers announced Monday they have formed a union, creating a rare foothold for the labor movement in the tech industry. About 225 employees at Google and its parent company Alphabet are the first dues-paying members of the Alphabet Workers Union. They represent a fraction of Alphabet’s workforce, far short of the threshold needed to get formal recognition as a collective bargaining group in the U.S. But the new union, which will be affiliated with the… Source link

Ari Paparo, CEO of Beeswax, is one of the most recognizable names in ad-tech Twitter, with his insightful (and often acerbic) commentary making him essential reading for those who want a cutting-edge commentary on the space:    GDPR jail would be awesome. I’d know everyone, we could all wear blue blazers in the yard, and in our free time the inmates could get together to start an ad network. — Ari Paparo (@aripap) August 14, 2019 Ahead of the announcement that his company is soon to be… Source link

TipRanks J.P. Morgan: 2 Cruise Line Stocks to Bet on (And 1 to Avoid) The coronavirus pandemic crisis shows no signs of abating, even with a vaccine coming on to the markets. We’re still facing severe social lockdown policies, with a number of states (such as California, Minnesota, and Michigan) forcing even harsher restrictions on this round than previously.It’s a heavy blow for the leisure industry that is still reeling from one of the most difficult years in memory. The difficulties… Source link

“Who the heck consents to having a company track them across the internet,” she remembered thinking. “They could only do it because they had monopoly power to do something that clearly goes against consumer interests.” After leaving the ad world in 2017, she spent the next year researching and writing a paper on why Facebook was a monopoly. When she was done, she submitted her paper to the websites of about a dozen law reviews. To her surprise, the Berkeley Business Law Journal, which… Source link