That uproar you hear? It’s SEOs calling out Google today. Google’s new Digital Marketing & E-commerce certification course, which was announced May 2, includes cringe-worthy SEO advice so shockingly bad that one of Google’s search advocates – Danny Sullivan – is disavowing it. What happened. It all started with a tweet from international SEO consultant Gianluca Fiorelli. In it, he shared this screenshot of a slide discussing how to avoid keyword stuffing: This is Google’s official… Source link
Read More »How to get better leads and conversions with Google’s AI
If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google and Microsoft what types of conversions you value most. Together with automated bidding and ad formats like responsive search ads (RSAs), the ad platforms can then prioritize getting you more of the best conversions and significantly improve the results from your ad budget. VBB can make successful advertisers… Source link
Read More »Google’s latest Roboto variant is a font customizable to its core
As someone who is really into fonts, I know that most people don’t share my passion — but I genuinely think that anyone who cares at all about typography will have some interest in what Google announced on Thursday. If you’ve ever used anything made by Google, you’ve seen Roboto. Now, Google’s introducing something called Roboto Flex. As the name implies, it’s a version of its famous font that you can tweak and customize in a ton of ways. I can sense I might be about to lose a… Source link
Read More »Google’s cloud group forms Web3 product and engineering team
Thomas Kurian, chief executive officer of cloud services at Google LLC, speaks during the Google Cloud Next event in San Francisco on April 9, 2019. Michael Short | Bloomberg | Getty Images Google’s cloud unit is forming a team to build services for developers running blockchain applications as the company tries to capitalize on the surging popularity of crypto and related projects. Amit Zavery, a vice president at Google Cloud, told employees in an email Friday that the idea is to make the… Source link
Read More »Google’s changing its performance reviews to waste less time
Google is hoping to make its performance reviews less of a burden to employees by making it so they only happen once a year instead of twice a year, requiring less paperwork, and changing the way employees are rated. According to a report from The Information, 47 percent of Google employees didn’t think that their time was well spent with the previous performance review system. It’s often hard to point to how internal changes can affect end users, but Google, as a company, has a… Source link
Read More »This ‘rater’ is paid $10 hourly to teach Google’s algorithm
Google Search may feel like magic, but the engine’s efficacy relies on hourly employees who work for a subcontractor. In the internet age, these are, quite literally, the people who help you find the right pair of pants. “If somebody’s looking for pants on the internet, we want to make sure that it’s actually a pair of pants — not a picture of a pair of pants or a sculpture of a pair of pants,” said Christopher Colley, who’s worked as a quality rater since 2017. “Sometimes, you… Source link
Read More »Google’s May Pixel update fixes weak notification vibrations on Pixel 6 phones
For multiple lines of Android phones, the shift to Android 12 has been a rough one, including withdrawn updates and occasional bugs. Still, the number of issues we’ve seen for Google’s flagship Pixel 6 and Pixel 6 Pro devices alone has been surprising. Today, Google announced the May 2022 update for Pixel devices is starting to roll out. It fixes a problem people noticed on the Pixel 6 phones after the March update, where the vibration for notifications was suddenly much weaker. Two… Source link
Read More »Testing Out HPC On Google’s TPU Matrix Engines
In an ideal platform cloud, you would not know or care what the underlying hardware was and how it was composed to run your HPC – and now AI – applications. The underlying hardware in a cloud would have a mix of different kinds of compute and storage, an all-to-all network lashing it together, and whatever you needed could be composed on the fly. This is precisely the kind of compute cloud that Google wanted to build back in April 2008 with App Engine and, as it turns out, that very… Source link
Read More »Google’s new travel search tools
Google’s new travel search tools Advertiser Disclosure Many of the credit card offers that appear on the website are from credit card companies from which ThePointsGuy.com receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). This site does not include all credit card… Source link
Read More »Another Firing Among Google’s A.I. Brain Trust, and More Discord
Less than two years after Google dismissed two researchers who criticized the biases built into artificial intelligence systems, the company has fired a researcher who questioned a paper it published on the abilities of a specialized type of artificial intelligence used in making computer chips. The researcher, Satrajit Chatterjee, led a team of scientists in challenging the celebrated research paper, which appeared last year in the scientific journal Nature and said computers were able to… Source link
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