For the first time, more than half of U.S. advertising spending is set to go to digital platforms such as Google and Facebook , the world’s largest ad buyer said, a reflection of marketers’ strategy shift as the coronavirus pandemic pummeled the industry this year. The milestone is just the latest proof of digital advertising’s meteoric rise, a development that has concentrated ad spending with several tech giants at the expense of other platforms, including… Source link
Read More »Google Web Story Strategies & SEO Best Practices [PODCAST]
On the new episode of Marketing O’Talk, you’ll learn strategies that brands, publishers, and content creators can use to make engaging visual content with Google’s Web Stories. We’re joined by three SEO experts to talk about how to build Web Stories, the best way to track them, and how to ensure users find them in the Google Search results or on Google Discover. Meet our special guests: Greg Finn: Partner/Digital Marketer at Cypress North and Marketing O’Clock cohost. Glenn Gabe: SEO… Source link
Read More »5 quick and easy tips for better Google Search results
You’d think an online search would be reliable, quick and easy. You type a few words or a question into a search engine, and you immediately get your answer. Unfortunately, you have to deal with a bunch of useless links clogging up your search. If Google is your search engine of choice, there are plenty of things to like. In fact, there are a ton of features you may not even know about. Tap here for 10 advanced features that you’ll use all the time. Unfortunately, Google Search… Source link
Read More »Google Play’s Best of 2020 Awards highlight the stressful year it’s been – TechCrunch
Continuing its annual tradition, Google today announced its Best of 2020 awards — the company’s list of the best apps, games, movies and books for the year. Not surprisingly, the top apps picked by both Google Play users and editors reflect the stressful year that 2020 has been, with a top sleep app, Loóna, winning the title of “Best App” of 2020. Meanwhile, Google Play users picked streaming service Disney+ as their choice. Loóna is a fitting app to win the award this year…. Source link
Read More »Canada plans digital tax in 2022 on global tech giants such as Facebook, Google
OTTAWA (Reuters) – Canada plans to impose a tax on corporations providing digital services from 2022 that will stay in place until major nations come up with a coordinated approach on taxation, the Finance Department said on Monday. The Organisation for Economic Cooperation and Development is working on a common approach to ensure digital behemoths, such as Alphabet Inc’s Google and Facebook Inc, pay their share of taxes as the coronavirus hammers budgets. Canada said it was concerned about… Source link
Read More »New York Covid Alert app by Google and Apple has flags less than 1,000 potential coronavirus exposures in first two months
The 854 cases represent just .5% of the more than 180,000 positive Covid-19 tests the state has recorded since the app’s launch. The app has been downloaded 1.1 million times, which would represent 7% of the adult-age population in New York, though it is unlikely that each download represents an active user. As cases rise again in New York, Gov. Andrew Cuomo has pushed for people to download the app as a mitigation measure during the new surge for the virus, with a link to the app placed at… Source link
Read More »Cyber Monday 2020 deals: $35 Google Home, $80 Echo Show 2-pack, $449 HP laptop, $179 Chromebook and more
This story is part of Holiday Gift Guide 2020, CNET’s gift picks with expert advice, reviews and recommendations for the latest tech gifts for you and… Source link
Read More »Google, Facebook, Reportedly Facing Multiple Antitrust Lawsuits
(Courtesy of Getty) getty Democrats and Republicans don’t agree on much these days except for the fact that “Big Tech” has gotten too big. Now comes word from the Wall Street Journal that the sector’s day of reckoning may be coming. According to the Journal, as many as four cases against Facebook and Alphabet’s Google GOOG alleging that their behavior harmed consumers could be filed in the coming weeks by federal and state regulators…. Source link
Read More »Goodbye, Android: Why I’m switching to Apple’s iPhone after more than a decade with Google
Taylor and his first iPhone. Go Dawgs! Goodbye, Android. Hey, Siri. After more than a decade of dedication to Google’s mobile operating system, I’m leaving for Apple. I don’t have a problem with Android. But I’m ready to try a new mobile experience — and for my iPhone buddies to stop berating me for being the “green bubble” guy in group chats. My smartphone journey began in 2008 with the HTC Dream, also known as the T-Mobile G1. It remains one of my favorite… Source link
Read More »Washington state launches COVID-19 exposure notification app using Google and Apple technology
Images of the Android interface for the WA Notify app being released Monday. Washington state unveiled a new app to inform residents if they’ve been exposed to someone diagnosed with COVID-19, as infection rates in the state soar to an average of 2,700 cases a day. WA Notify, announced Monday morning, is a free app that uses technology developed through a joint effort by Apple and Google called the Exposure Notification System. The app takes advantage of low-energy… Source link
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