Tag Archives: Google

… Source link

Google says it won’t develop new ways to follow individual users across the internet after it phases out existing ad tracking technology from Chrome browsers in an upcoming overhaul aimed at tightening up privacy ByThe Associated Press March 3, 2021, 2:53 PM • 2 min read Share to FacebookShare to TwitterEmail this article LONDON — Google says it won’t develop new ways to follow individual users across the internet after it phases out existing ad tracking technology from Chrome browsers in an… Source link

Google on Wednesday clarified its plans for targeted advertising, promising not to use other ways to “track” users around the internet after it ends support for cookies in Chrome by early 2022. The company said in a blog post it will only use “privacy-preserving technologies” that rely on methods like anonymization or aggregation of data. Google announced plans in January 2020 to end support for third-party cookies, which fuel much of the digital advertising ecosystem, in its Chrome browser… Source link

Google plans to stop selling ads based on individuals’ browsing across multiple websites, a change that could hasten upheaval in the digital advertising industry. The Alphabet Inc. GOOG -0.27% company said Wednesday that it plans next year to stop using or investing in tracking technologies that uniquely identify web users as they move from site to site across the internet. The decision, coming from the world’s biggest… Source link

In a move with broad potential impact on the ad tech industry, Google says it will embrace its own ad targeting and tracking solution, rejecting other industry efforts to replace the third-party cookie. The decision by the world’s largest internet platform complicates the prospects for alternative solutions, including Unified ID 2.0, an identity solution spearheaded by The Trade Desk. Unified 2.0 has found support from a lengthy list of ad tech players who have signed on, such as… Source link

Washington state Attorney General Bob Ferguson. (GeekWire File Photo / Dan DeLong) [Editor’s Note: This story originally appeared in journalist Eli Sanders’ “Wild West” newsletter, which covers internet-related legal issues. Subscribe here.] Think about how fast Google search results arrive. “Practically instant” has long been a company goal, and in that same instant Google often pairs results with targeted ads. Sometimes, those ads are political. University of… Source link

Verily’s Onduo, a digital health platform for managing type 2 diabetes, will become part of a broader partnership between Google Cloud and insurer Highmark Health. Photo credit: Verily In December, Google Cloud struck a six-year partnership with insurer Highmark Health, which included plans to improve the health of patients with chronic conditions. Now, sister company Verily Life Sciences is being pulled into that effort. Part of the plan is to use digital health solutions to manage… Source link

Highmark Health has inked a six-year partnership with Alphabet’s Verily to further build its Living Health model. The team-up builds upon Highmark’s existing partnership with Google Cloud on the program, the insurer announced Tuesday. Living Health aims to address fragmentation in healthcare and re-imagine care delivery with a more seamless, patient-centered experience. It is also designed to ease the administrative burden on providers by arming them with data, real-time remote monitoring… Source link

O’FALLON, Ill., March 2, 2021 /PRNewswire-PRWeb/ — Rankings.io, the search engine optimization (SEO) agency of choice for personal injury law firms, has released a new case study video explaining how they got Sibley Dolman Gipe to rank number one nationwide for thousands of terms for car accident lawyer, the most difficult term in the nation. The video is… Source link