Tag Archives: Google

FILE PHOTO: The brand logo of Alphabet Inc’s Google is seen outside its office in Beijing, China August 8, 2018. Picture taken with a fisheye lens. REUTERS/Thomas Peter WASHINGTON (Reuters) – The U.S. Department of Justice accused Google of dragging its feet in providing documents in preparation for a trial on allegations that it broke antitrust law while the search and advertising giant said the government was being unreasonable. In a joint filing late Thursday, the Justice Department said… Source link

FILE PHOTO: The brand logo of Alphabet Inc’s Google is seen outside its office in Beijing, China August 8, 2018. Picture taken with a fisheye lens. REUTERS/Thomas Peter WASHINGTON (Reuters) – The U.S. Department of Justice accused Google of dragging its feet in providing documents in preparation for a trial on allegations that it broke antitrust law while the search and advertising giant said the government was being unreasonable. In a joint filing late Thursday, the Justice Department said… Source link

FILE PHOTO: The brand logo of Alphabet Inc’s Google is seen outside its office in Beijing, China August 8, 2018. Picture taken with a fisheye lens. REUTERS/Thomas Peter WASHINGTON (Reuters) – The U.S. Department of Justice accused Google of dragging its feet in providing documents in preparation for a trial on allegations that it broke antitrust law while the search and advertising giant said the government was being unreasonable. In a joint filing late Thursday, the Justice Department said… Source link

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. When the big platforms say “jump,” the ad industry warily asks, “how high?” Apple and Google are both old pros at making unilateral changes to their ad policies that throw mobile developers into… Source link

PHOTO: Bruno Figueiredo Digital ads require extensive planning to ensure the campaign persuades customers to click without going over the marketing budget. But many of the tools now available for marketers to follow the progress of ad campaigns explore basic metrics that may not play a significant role in ROI. Marketers need solutions which can quickly display the metrics that have the greatest influence on ROI. Google has gradually updated its advertising scheduler, Performance… Source link

Google says it is doubling down on the office. The Alphabet Inc GOOG, +0.53%.  unit said it would spend $7 billion this year on expanding its footprint of offices and data centers across the U.S., including pouring $1 billion into its home state of California. The search-engine giant said it would hire at least 10,000 new full-time staff over the course of the year in anticipation of a post-pandemic recovery in the U.S. The spending… Source link

Five more attorneys general joined a lawsuit against Google (GOOG, GOOGL) this week accusing it of “antitrust evils” tied to its ad tech business, escalating one of three antitrust cases faced by the search giant in the U.S. The move follows revelations earlier this month that the Biden administration will add high-profile big tech critic Tim Wu and nominate prominent antitrust scholar Lina Khan to the Federal Trade Commission (FTC). Despite the increased regulatory pressure, Google Chief… Source link

When the pandemic upended the economy last year, companies took a hard look at their advertising plans. Oreos maker Mondelez International Inc. MDLZ 0.19% shifted money meant for TV commercials during March Madness basketball and the summer Olympics into digital platforms. A hefty chunk went to Alphabet Inc.’s GOOG -0.11% Google, which offered data on what locked-down snack lovers were… Source link

After a pause last year, Google announced Thursday that it will spend $7 billion on real estate in 2021. That money is going to be used to expand and build out space in 19 states.  Some of that is going toward data centers, further building out its cloud business. But that real estate is also going toward office space – adding room for thousands of hires in cities such as Atlanta and Chicago and opening new offices in Texas and Mississippi.  Google CEO… Source link

Google’s 210 N. Carpenter St. Office in Chicago. | Photo: Google Google isn’t just one of the largest tech companies in the Bay Area, it’s one of the world’s largest companies in general. But that’s not stopping it from getting even bigger. On Thursday, Google announced its major U.S. expansion plans for the year of 2021. This involves investing more than $7 billion into its offices and data centers across 19 states. It’s also planning to create at least 10,000 new… Source link