With the rise and prominence of local search marketing, brands have begun to build robust location pages with advanced mapping features to meet the growing needs of searchers. The page types typically include a map to show users where the location is, what are the cross streets, and any major landmarks. This enables the user to easily find the location and increases a brand’s opportunities for conversions. With numerous mapping options available, it’s crucial to familiarize yourself with… Source link
Read More »Google Pressured on Racial Equity Audit After AI Ethics Collapse
An influential racial justice group called on Google to allow independent auditors to investigate the company’s business for potential discriminatory conduct. Color of Change is urging the internet search giant to undergo a racial equity audit of its operations following the ouster of two women who led the company’s Ethical AI team. In a letter to Google Chief Executive Officer Sundar Pichai and other top executives, Color of Change said a public and… Source link
Read More »Amid labor strife, Google opposes shareholder call for whistleblower-policy review
After a year of employee strife, regulatory scrutiny and public rancor, Google has asked its shareholders to vote against proposals seeking to examine some of its recurring issues. Alphabet Inc. GOOGL, +0.43% GOOG, +0.49%, Google’s parent company, is asking shareholders at its annual meeting to vote against eight shareholder proposals that seek answers or changes related to content takedowns, anticompetitive actions and… Source link
Read More »Roku may lose YouTube TV app over what it deems ‘anti-competitive’ demands from Google
Roku Inc. warned Monday that users of its streaming products may lose access to the YouTube TV app due to a breakdown in negotiations with Alphabet Inc.’s Google. The maker of streaming devices and software alleges that Alphabet’s GOOG, +0.82% GOOGL, +0.79% Google “is attempting to use its YouTube monopoly position to force Roku ROKU, +1.26% into accepting predatory, anti-competitive and… Source link
Read More »Roku warns of standoff with Google over YouTube TV
GlobeNewswire Hill International Names Michael B. Smith President of the Company’s Americas Region and Promotes New U.S. Leaders PHILADELPHIA, IRVINE, Calif., SEATTLE and MIAMI, April 26, 2021 (GLOBE NEWSWIRE) — Hill International (NYSE:HIL), the global leader in managing construction risk, announced today it has promoted Michael Smith to President of the company’s Americas Region. Smith previously served as Hill’s Senior Vice President and Western Regional Manager. In addition, Hill… Source link
Read More »Trial of Google FLoC Trial Begins Rolling Out
PHOTO: supattra pongsuwan/EyeEm Goodbye, cookies. Hello FLoC? By now, marketers who rely on advertising and targeting through the Google machine likely know about the search giant’s plans for a third-party cookies alternative: the open-source Privacy Sandbox that intends to make cookie-tracking obsolete. It’s built on anonymized group-targeting principles vs. individuals. Google calls these groups “Federated Learning of Cohorts,” or FLoC, where brands won’t be able to determine… Source link
Read More »Google Argentina's domain name bought by man for £2 – BBC News
[unable to retrieve full-text content]Google Argentina’s domain name bought by man for £2 BBC News Source link
Read More »Google Argentina's domain name bought by man for £2 – BBC News
[unable to retrieve full-text content]Google Argentina’s domain name bought by man for £2 BBC News Source link
Read More »When Do Third-Party Cookies End? Apple (AAPL) Google (GOOG) Ending Practice
Farewell, advertising cookie. After years of debate, Apple Inc. and Google are making separate moves to effectively kill the software marketers use to track your online activity and tailor ads specifically for you. The moves are upending the way companies have reached audiences and made money from ads since the earliest days of the internet. Apple’s plan has pleased privacy advocates but left mobile app developers, ad-tech firms and rivals (chiefly Facebook Inc.) worried and fuming. And
Read More »Google CEO Sundar Pichai pledges support in India’s Covid-19 fight
Google and Alphabet CEO Sundar Pichai has pledged support in India’s battle against second wave of Covid-19, which Prime Minister Narendra Modi had referred to as a ‘toofan’ (storm) while addressing his radio programme ‘Mann Ki Baat’ on Sunday. Taking to Twitter, Sundar Pichai said,” Devastated to see the worsening crisis in India. Google and Googlers are providing Rs135 crore funding to Unicef and non-profit Give India for medical supplies, supporting… Source link
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