Google celebrates it 23rd birthday. Google Doodle Google is… Source link
Read More »Goodbye, Last-Click Attribution: Google Ads Changes Default To Data Modeling
Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a blog post on Monday. The change will mean that, going forward, the default conversion method for any attribution touchpoint – a new product purchase page, app install campaign, display ad landing page – will fall into what Google calls “data-driven attribution,” its algorithmic… Source link
Read More »Google, in fight against record EU fine, slams regulators for ignoring Apple
A 3D printed Android mascot Bugdroid is seen in front of a Google logo in this illustration taken July 9, 2017. REUTERS/Dado Ruvic/Illustration/File Photo Google says Android exceptional success story of competition EU says Apple not a rival because of smaller market share Court verdict may come next year LUXEMBOURG, Sept 27 (Reuters) – Alphabet (GOOGL.O) unit Google on Monday criticised EU antitrust regulators for ignoring rival Apple (AAPL.O) as it launched a bid to get Europe’s… Source link
Read More »Google Pushes to Overturn EU’s $5 Billion Antitrust Decision on Android
BRUSSELS— Alphabet Inc.’s Google begun its appeal Monday to overturn a $5 billion antitrust fine imposed by the European Union, contending that its Android operating system for mobile devices has boosted competition rather than foreclosing it. The tech giant presented oral arguments in Luxembourg before the EU’s second-highest court, in its appeal to overturn the 2018 decision from the bloc’s antitrust enforcer. In that case, EU authorities found Google had Source link
Read More »Google in court to appeal EU’s 2018 Android antitrust case
LONDON (AP) — Google is heading to a top European Union court Monday to appeal a record EU antitrust penalty imposed for stifling competition through the dominance of its Android operating system. The company is fighting a 2018 decision from the EU’s executive Commission, the bloc’s top antitrust enforcer, that resulted in the 4.34 billion-euro ($5 billion) fine — still the biggest ever fine Brussels has imposed for anticompetitive behavior. It’s one of three antitrust penalties… Source link
Read More »Google to slash amount it keeps from sales on its cloud marketplace- CNBC
A sign is pictured outside a Google office near the company’s headquarters in Mountain View, California, U.S., May 8, 2019. REUTERS/Paresh Dave/File Photo Sept 26 (Reuters) – Alphabet Inc’s (GOOGL.O) Google will take a smaller cut when customers buy software from other vendors on its cloud marketplace, CNBC reported on Sunday. The Google Cloud Platform is cutting its percentage revenue share to 3% from 20%, CNBC said, citing a person familiar with the matter. https://cnb.cx/2XZp7ep “Our goal… Source link
Read More »Facebook’s wearable glasses can succeed where Google Glass flopped – TechCrunch
Ashish Bhatia Contributor Facebook recently announced its highly anticipated wearable sunglasses that can record video from a user’s perspective. Despite many of our legitimately squeamish reactions to this new product, one of Facebook’s decisions in this launch is likely to make it a success where Google Glass failed. Taking a page from the business school curriculum, Facebook leveraged an effectual approach to its launch by partnering with… Source link
Read More »Google lowers its cloud marketplace revenue share to 3% from 20%
Thomas Kurian, chief executive officer of cloud services at Google LLC, right, speaks as Alpna Doshi, group chief information officer of Philips, listens during the Google Cloud Next ’19 event in San Francisco, California, U.S., on Tuesday, April 9, 2019. The conference brings together industry experts to discuss the future of cloud computing. Michael Short | Bloomberg | Getty Images Google is reducing the amount of revenue it keeps when customers buy software from other vendors on its cloud… Source link
Read More »TECH TALK WITH MIKE: How to optimize your Google My Business listing | News
Initially known as Google Places for Business, Google My Business is an important tool for businesses looking to leverage location-based marketing. It is a free marketing tool from Google that enables business owners to manage the visibility of their business on search engines. GMB is best suited for businesses looking to… Source link
Read More »Christopher Reeve honored with Google Doodle on actor’s birthday
Reeve was paralyzed from the neck down in a horse riding accident in 1995 and spent the rest of his life lobbying for disabled rights and advocating for research into spinal cord injuries. “While the world first knew him for his starring role in the 1978 film Superman, it was his courage and humanity following the accident that left him paralyzed that touched so many people around the globe,” Reeve’s family said in a statement on Google. His efforts included advocating for spinal cord… Source link
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