With changes coming to cookie tracking, marketers need to ensure that they’re updating their approach to digital tagging, in order to track performance as best they can through the latest processes and tools. For this purpose, Google has continued to improve its Tag Manager platform by adding in more types of available tagging options to help you keep track of your program in one centralized space. And now, Google’s adding a new Google tag update, which will enable marketers to utilize… Source link
Read More »Rumble’s antitrust lawsuit against Google can proceed, says judge
A California judge says video service Rumble can proceed with the early stages of an antitrust suit against Google. Rumble sued Google in 2021, alleging that it favored its own YouTube video platform in search results and the Android operating system. Google urged the court to split the suit’s arguments and dismiss substantial parts of the reasoning as well as strike parts of the suit related to Android app preinstallation. Judge Haywood Gilliam declined to do so late last week, putting… Source link
Read More »Google Algorithms And Updates Focusing On User Experience: A Timeline
As the role of search evolves to touch multiple marketing and consumer touchpoints, optimizing for the user has never been so important. This is reflected in Google’s continual focus on the searcher experience. Whether in its core algorithmic updates, new features, products, or SERP format changes. While some of these Google changes have involved updates targeting low-quality content, links, and spam, other updates aim to understand consumer behavior and intent. For example, most recent… Source link
Read More »Pixel Buds Pro review: Google’s great AirPods Pro rival for Android | Google
Google’s latest Pixel Buds earbuds have been given the “pro” treatment, with better sound, noise cancelling, multipoint Bluetooth and a comfier design aimed at rivalling Apple’s AirPods Pro but for Android users. The Pixel Buds Pro cost £179 ($199/A$299), sitting above the firm’s £100 Pixel Buds A-Series as Google’s new top model. They will work with any standard Bluetooth device, including PCs and iPhones, but have special features designed for Android. They are larger than the… Source link
Read More »A mysterious battery-powered Google device appears in FCC filings
It’s officially August, which means we’re getting close to the fall hardware season, and two recent FCC filings from Amazon and Google could hint at a couple products the companies may — or may not — reveal. Google’s product is pretty mysterious; the product is described only as a “Wireless Device.” It appears to be battery-powered — there’s no AC connection — though it can be powered over a 5V USB connection, and one diagram shows it connected to a laptop for testing…. Source link
Read More »Google Duo’s Meet-ification is starting for everyone
All users are now getting the heads-up about the app’s upcoming shift There’s a big transition in the works right now, as Google takes its latest stab at “simplifying” its communication apps by merging Duo and Meet. The company went official with its plan back at the start of June, and about a month later we started seeing an early sign of this change, as an update to Duo started introducing some new functionality and expressly acknowledged the pending Meet… Source link
Read More »Analyst Take: Even Google isn’t immune to the era of uncertainty
Google’s strength in search advertising helped it weather the most recent quarter better than many of its rivals, but the vaunted internet giant isn’t immune to the problems facing the digital ad sector at large. And now, in the midst of an economic malaise, plus ramped-up regulatory scrutiny in various countries, Google faces some of its biggest challenges ever. This Analyst Take examines those headwinds. Despite its size and strength, Google has vulnerabilities as ad demand slows. Its… Source link
Read More »Google boss Sandar Pichai warns staff of ‘real concerns’ over productivity
Between slowing revenue growth and an increasingly murky outlook for tech companies in general, Google is tasking its employees to put in harder shifts at work. Amid a larger market downturn over the past few months, the tech sector has arguably fared the worst. Thousands of tech company employees have been laid off, and with chatter growing that an inevitable economic contraction is on the way, more speculative stocks such as tech are bracing for the worst. At Google—one of the… Source link
Read More »Brand Love Letters: “Dear Google”
Dear Google, I’ve been an admirer for a long time. A person has to try very hard to not know who you are. You’re popular, and you stand out with your own style and your affinity for the primary colors—red, blue, and yellow. Moreover, you know how to dress up and change yourself for the calendar occasion. I know when I’m seeing something a little different in your logo that the day has a little bit of extra meaning to it. And, in case you think I didn’t notice that you snuck in a… Source link
Read More »Google, Apple Back Affirmative Action in Harvard Case (3)
Alphabet Inc.’s Google, Meta Platforms Inc. and Apple Inc. are among nearly 80 companies filing a brief with the US Supreme Court in support of affirmative action programs being challenged at Harvard and the University of North Carolina. The brief filed Monday argues corporate diversity, equity, and inclusion efforts “depend on university admissions programs that lead to graduates educated in racially and ethnically diverse environments.” “Only in this way can America produce a… Source link
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