Tag Archives: Google

The lack of federal privacy laws has left advertisers struggling to keep up with individual state laws, as Google and Microsoft continue to work on developing technology that works.   Earlier this year, JoAnne Monfradi Dunn, founder and CEO of Alliant, a data-as-a-service company that combines first- and third-party data … Source link

After ignoring the app experience on Android tablets for years, Google appears increasingly focused on turning things around. Earlier this year, the search giant introduced Android 12L, which brought an improved interface and multitasking experience to tablets and foldable. At the developer conference Google IO in May, it promised to finetune over 20 of its own apps for the tablet experience. Now the search giant is beginning to deliver on that pledge, starting… Source link

After ignoring the app experience on Android tablets for years, Google appears increasingly focused on turning things around. Earlier this year, the search giant introduced Android 12L, which brought an improved interface and multitasking experience to tablets and foldable. At the developer conference Google IO in May, it promised to fine-tune over 20 of its own apps for the tablet experience. Now the search giant is beginning to deliver on that pledge, starting… Source link

[unable to retrieve full-text content]Google offers glimpse of ultra-realistic chat tech  BBC Source link

Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. Previously, specific product categories were ineligible to run audio ads. With this broader rollout, it looks like Google is lifting the prior restrictions. Google is also adding new targeting options to audio ads. Advertisers can now specifically reach podcast listeners. Google announced these updates during Advertising Week New York, along with several other… Source link

In December 2021, a vulnerability in a widely used logging library that had gone unfixed since 2013 caused a full-blown security meltdown.  The 10/10-rated Log4Shell flaw in Log4j, an open source logging software that’s found practically everywhere, from online games to enterprise software and cloud data centers, claimed numerous victims from Adobe and Cloudflare to Twitter and Minecraft due to its ubiquitous presence. It was described by security experts as a “design failure of… Source link

Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website. Halloween Frightgeist is a website powered by Google Trends designed to highlight popular costume ideas. Google’s data can be helpful to marketers who work in related verticals and are looking to get high-value products in front of last-minute shoppers. With two weeks left until Halloween, it’s not too late for one last marketing push before the season ends. Data… Source link

Google began testing FLEDGE in AdSense in August but after just four months of trials, it seems to have gone stale, with only only RTB House, Criteo and Google itself using it in any meaningful way. Ad tech companies aren’t using it because it’s unknown. It’s an expensive test that could prove catastrophic if it fails. As Digiday reports, “No one can afford to be first, especially when there are so many unresolved issues.”  What is… Source link

Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects. This topic is addressed in the latest installment of the Ask Googlebot video series on YouTube, which answers the following question: “Can we do state-based geo redirection based on the user’s IP address?” Here is Mueller’s response. Google’s John Mueller On Geo IP Redirects Mueller prefaces his response by stating this is a complicated topic… Source link

It may be Google’s worst nightmare. Apple’s iPhone is stealing share from Samsung phones powered by Google’s Android software. At the same time, U.S. antitrust regulators are scrutinizing Google’s search deal with Apple, raising the prospect that Google’s search may lose its favored position in the Safari browser on iPhones. These twin developments, which threaten Google’s mobile ads business, have prompted the tech giant to take a big gamble. It is doubling down on investment… Source link