In the world of online advertising, relevance is relative. An advertisement targeting system might not live up to the ideal of delivering exactly the right message to the right person at the right time — but if it’s the best of the available alternatives, then the advertising dollars will follow. So it is easy to understand the sense of dread felt by many online publishers and ad tech companies as one of the linchpins of the advertising-supported internet — the… Source link
Read More »Google’s rivals fret as the advertising cookie crumbles
