Tag Archives: fragmented

DirecTV and Yahoo are getting cozy with a strategic partnership to unlock the full potential of addressable TV and streaming inventories. The tie-up will see Yahoo become the exclusive one-stop demand-side platform for advertisers wishing to access the video programming distributor’s content, permitting different ads to be shown to different households while they watch the same program. The pairing aims to restore order to an increasingly fragmented TV… Source link

Google announced a giant slew of updates to its various software products at its I/O developer conference this week, and in addition to Android, Wear, Assistant and a ton of other news, it’s not forgetting about the smart home. At the show, the company shared a few updates around its Nest and Android products that focus on a commitment to the recently renamed Matter ecosystem. As a recap, Matter was formerly known as Project CHIP, or Connected Home over IP. It’s a collaboration between… Source link