Late last week it emerged Google intends to ignore a call by the World Wide Web Consortium (W3C) — the international body that works to guide the development of web standards — to rethink the Topics API: A key ad-targeting component of Google’s so-called “Privacy Sandbox” proposal to evolve the adtech stack Chrome supports for targeted advertising. Topics refers to an ad-targeting component of the Sandbox proposal which is based on tracking web users interests via their… Source link
Read More »UK privacy watchdog silent as Google flicks off critique its Topics API fails to reform ad-tracking • TechCrunch
