Tag Archives: Fitbit

After closing Fitbit acquisition, Google is going big with Wear OS – TechCrunch

For years, Wear OS has been, at best, something of a dark horse among Google operating systems. It’s certainly not for lack of partnership or investment, but for whatever reason, the company has never really stuck the landing with its wearable operating system. It’s a category in which Apple has been utterly dominant for some time. Google has largely failed to chip away at that market, in spite of enlisting some of the biggest names in consumer electronics as partners. Figures from… Source link

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Fitbit launches new fashion forward Fitbit Luxe tracker, its first under Google

The Fitbit Luxe is the company’s first tracker since it was acquired by Google’s Alphabet. (Image: Fitbit) Fitbit on Monday announced its first new product as an official part of Google’s Alphabet (GOOG, GOOGL), the fashion forward Fitbit Luxe. Available for pre-order starting today for $149, the Luxe is a tracker with a built-in, color display designed to look like a piece of jewelry rather than a fitness band. Fitbit is positioning the Luxe as a device that provides consumers with both… Source link

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Fitbit now featured on the Google Store

After receiving the green light by the European Commission, Google completed its acquisition of Fitbit earlier this month. And starting today the Google Store is promoting Fitbit wearables. That’s all for the moment, promotion, you can’t actually buy any of said wearables from the Store. Instead, the Explore button redirects you to the Fitbit website. That will probably change, for example you can buy Nest hardware directly from the Google Store. Google is already integrating data… Source link

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Google and Fitbit said ‘I do,’ but the marriage could still be annulled

Google and Fitbit Inc. announced last week that their merger had closed, but Alphabet Inc.’s antitrust woes may make the megadeal far from complete. The controversial acquisition’s conclusion sparked immediate pushback from Sen. Amy Klobuchar, D-Minn., ranking member and possible future chair of the Senate’s Subcommittee on Antitrust, Competition Policy and Consumer Rights, as well as several privacy-rights organizations, who object to the personal information that Fitbit could feed… Source link

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Google buys Fitbit for over $2 billion

SPRINGFIELD, Mass. (WWLP) – Google has completed its more than two billion-dollar acquisition of Fitbit. It comes 14 months after Google announced the deal that immediately raised regulatory and privacy alarms. Google makes most of its money by selling ads based on the information it collects from its billions of users. Privacy watchdogs feared it might exploit Fitbit to peer even deeper into people’s lives. But Google entered a series of commitments around the world… Source link

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Two ways Fitbit could boost Google’s health ambitions

Google’s newly finalized purchase of Fitbit is poised to provide the tech giant with a potentially lucrative toehold into two competitive markets: clinical trials and employer benefits. The $2.1 billion buyout could give Google an edge in the race to court employers and health plans as companies seek to boost staff benefits amid the pandemic, industry observers told STAT. The acquisition also sets Google up to more closely compete with Apple in the clinical trial space using Fitbit’s… Source link

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Google announces its acquisition of Fitbit has been completed

On Thursday, Google announced that its acquisition of Fitbit is finally complete in a press release on its website. The announcement was made by Rick Osterloh, Senior Vice President of Devices and Services for Google. In the release, Osterloh emphasizes that the acquisition of the wearables company “has always been about the devices, not data” in an effort to clarify Google’s intentions with the purchase of Fitbit. Google looks forward to utilizing the talents of the Fitbit team to… Source link

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Google muscles up with Fitbit deal amid antitrust concerns

SAN RAMON, Calif. (AP) — Google has completed its $2.1 billion acquisition of fitness-gadget maker Fitbit, a deal that could help the internet company grow even stronger while U.S. government regulators pursue an antitrust case aimed at undermining its power. Thursday’s completion of the acquisition comes 14 months after Google announced a deal that immediately raised alarms. Google makes most of its money by selling ads based on information it collects about its… Source link

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