Tag Archives: Fiat

(Photo: Fiat) It had to happen eventually: Fiat has launched a car you can say “Hey Google” to, and it’s even part of the car’s name. Writing on the Google blog, Vincenzo Riili, Country Marketing Director, Google Italy, explained how Fiat approached Google about working together to integrate Google Assistant with a special edition Fiat 500. The end result is the Fiat 500 Hey Google range, consisting of 500, 500X, and 500XL models. The integration was made possible by a new My Fiat Action,… Source link

As vehicles are increasingly defined by their digital features, tech companies are seeking out ever-closer partnerships with carmakers. A new collaboration between Google and Fiat, though, is the most extreme we’ve seen yet. Three new special edition Fiat 500s — the Fiat 500, 500X crossover, and 500L MPV — have been branded with Google livery that extends from using the tech giant’s corporate colors in the cars’ seat upholstery to placing “Hey Google” badges above their… Source link