Tag Archives: Exclusion

With an uncertain economic outlook, now is a good time for advertisers to ensure their tech stack includes the right tools and automations to save money in the long run. Google Ads scripts should be part of everyone’s toolkit, especially considering that many scripts are available for free. In addition to the many free scripts on top lists like this one and this one, here’s a brand new script you can try. I wrote this with my team to give advertisers a new way to control ad spend on the… Source link

Today in a move toward increasing brand safety on the web, Google announced the addition of dynamic exclusion lists to help advertisers simplify the management of negative placements. What are Dynamic Exclusion Lists? Dynamic exclusion lists are placement exclusion lists that are dynamically updated in order to simplify placement management. This feature also allows advertisers to opt into third-party lists and automatically keep their exclusions updated for ongoing brand protection.