Tag Archives: Divestiture

[unable to retrieve full-text content]Independent ad tech urges regulators not to stop at divestiture to rein in Google  Digiday Source link

Earlier this week, Verizon announced it is selling AOL and Yahoo to private equity group Apollo for a hefty $5 billion, backing off its foray into media and advertising technology (adtech) and retrenching to its core competence as a mobile telco. This news should come as no surprise.  When Verizon acquired AOL in 2015 and then Yahoo in 2017 for approximately $9 billion combined, the industry reaction was mixed (and rightly so):  Pro: Verizon getting into the media business was a sign… Source link