Last month, a post on Google’s Developer blog about bid strategy updates spurred some controversy when it was misinterpreted to indicate that two smart bidding strategies were going away. This morning, Google confirmed what many PPCers had speculated: that the bid strategies aren’t going away, rather the Google Ads UI is getting a small face lift. With this change, what advertisers have known as Target CPA and Target ROAS will be grouped under the Maximize Conversions and Maximize… Source link
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