Tag Archives: Deprecation

Update: Google has now confirmed the delay, writing in a blog post that its engagement with UK regulators over the so-called “Privacy Sandbox” means support for tracking cookies won’t start being phased out in Chrome until the second half of 2023. “We plan to continue to work with the web community to create more private approaches to key areas, including ad measurement, delivering relevant ads and content, and fraud detection,” it writes. “Today, Chrome and others have… Source link

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Melinda Han Williams, Chief Data Scientist at Dstillery. There’s been a great deal of hand-wringing over the future of identity in digital advertising. Google Chrome’s plan to retire third-party cookies and Apple’s move to make IDFAs opt-in have kicked off what, to many, feels like a crisis for digital… Source link