Tag Archives: DataDriven

Google has just announced two new data-driven attribution features intended to introduce more transparency and make it easier for advertisers to switch. Why we care. Google has already made it clear that they prefer advertisers use data-driven attribution as their preferred model. Advertisers who are unclear about the effects of this model should use the new simulation tool to estimate the effects of switching. What’s new. Soon, Google will be… Source link

Google is making it easy to switch to data-driven attribution for Google Ads campaigns and letting advertisers see how it will impact campaigns before switching. Data-driven attribution is the most-used and default attribution for Google Ads campaigns. However, advertisers may be hesitant to change their preferred attribution model due to uncertainty about how it will affect performance. In a blog post, Google advocates for switching to data-driven attribution, saying advertisers typically… Source link

Google says it’s phasing out tracking based on individual users’ browsing habits. SOPA Images/LightRocket via Getty Images In another major change poised to further jolt the already rocky world of digital advertising, Google plans to stop tracking individual users’ web browsing habits or selling ads based on them. Today, the Alphabet-owned search engine said it will phase out tracking users across websites without replacing third-party cookies with a new… Source link

HERNDON, Va., Feb. 2, 2021 /PRNewswire/ — Foundation Direct, a new technology and consulting company offering automotive marketers an industry-leading option to “Go Direct” with their digital advertising, is pleased to announce Michael Heidner as their new VP of Strategy and Business Development. Mike joins Foundation Direct from Google, where he led… Source link