Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve Google’s controversial FLoC technology, rely on consented first-party data and machine learning. These new solutions are designed to help marketers succeed in a world with fewer third party cookies and identifiers, by introducing ways to measure conversions and unlock helpful insights while… Source link
Read More »Google/Android announces privacy requirements | Data Protection Report
More than a news source, the Data Protection Report provides thought leadership on emerging privacy, data protection and cybersecurity issues, and helps its readers proactively address risks and anticipate next steps in this crucial emerging field. Read more Source link
Read More »Federal Reserve unmoved by single data points as inflation tilts higher
Federal Reserve officials are reiterating that single data points will not sway the central bank’s patience on its easy money policies. Inflation data on Wednesday morning showed consumer prices increasing at the fastest rates in over 10 years. But Fed Vice Chairman Richard Clarida said later in the morning that he was “surprised” by the reading but unmoved from a policy perspective. “This is one data point, as was the labor market report,” Clarida said, referencing the Source link
Read More »Former Google CEO talks data privacy, the future of health tech
In a wide-ranging and forthcoming interview, Eric Schmidt, the former Google CEO who helped steer the tech giant’s foray into health care, opened up about a host of issues facing the future of medicine. Among the topics Schmidt touched on in a half-hour conversation at the STAT Health Tech Summit: his upcoming role as the board chair of the powerful Broad Institute, why synthetic biology is a critical field to watch, the fraught debate over patient data privacy and health systems, and why… Source link
Read More »Replacement For Google’s Structured Data Testing Tool Launches
A replacement for Google’s Structured Data Testing Tool, called the Schema Markup Validator, is now available to use in an open beta. Launched as a subdomain on the official Schema.org website, the new tool is not an exact 1:1 copy of Google’s Structured Data Testing Tool, but it is functionally similar. Google shuttered the original tool in July 2020, claiming all its features were migrated to the Rich Results Rest and no longer needed to exist as a standalone offering. That wasn’t 100%… Source link
Read More »Seven-Eleven Japan Selects Google Cloud to Advance Competitive Data Cloud Strategy
SUNNYVALE, Calif. and TOKYO, May 10, 2021 /PRNewswire/ — Seven-Eleven Japan is advancing its digital transformation strategy with Seven Central, its data cloud platform built on Google Cloud that consolidates and analyzes data from its 21,000 stores across the country to drive real-time business decision making. At its core, Seven Central’s purpose is to enable real-time data views to enable faster business decision making. It brings siloed point of sale (POS) data from Seven-Eleven Japan… Source link
Read More »Android App Data Privacy and Security Disclosures Required by Google
On May 6, 2021, Google announced that beginning in the second quarter of 2022, mobile app developers submitting new apps and app updates to the Google Play store will be required to disclose… Source link
Read More »Google Modifies Logo Requirements for AMP Structured Data
Google updated the requirements for the logo structured data for AMP articles. The update is a clarification of how publishers can display the structured data for their logos so that they remain eligible for rich results. Logo Structured Data The logo structured data is used by Google to show the correct logo in their rich results of the search results and in the Knowledge Panel. Correctly specifying the logo through structured data without making a mistake is important. Incorrectly coding the… Source link
Read More »Google selling users’ personal data despite promise, federal court lawsuit claims
Google is making a fortune by selling users’ personal information despite the company’s pledge that it never sells the data, a lawsuit filed this week claims. “Google promises its hundreds of millions of users that it ‘will never sell any personal information to third parties’ and ‘you get to decide how your information is used.’ These promises are false,” the lawsuit claims, quoting a 2019 New York Times op-ed by Google CEO Sundar Pichai. “In fact, Google monitors its… Source link
Read More »Google selling users’ personal data despite promise, suit claims
Google is making a fortune by selling users’ personal information despite the company’s pledge that it never sells the data, a lawsuit filed this week claims. “Google promises its hundreds of millions of users that it ‘will never sell any personal information to third parties’ and ‘you get to decide how your information is used.’ These promises are false,” the lawsuit claims, quoting a 2019 New York Times op-ed by Google CEO Sundar Pichai. “In fact, Google monitors its… Source link
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