Tag Archives: data

NEW YORK–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory. Today, Yahoo is the only… Source link

NEW YORK–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory. Today, Yahoo is the only… Source link

Partnership bridges the gap between linear and digital campaigns to unlock new value for buyers NEW YORK, October 17, 2022–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and… Source link

Yahoo and DirecTV have added set-top box data to their advanced TV partnership in a bid to unify linear and digital for buyers. Yahoo and DirecTV expand strategic partnership / Adobe Stock In… Source link

Melody Meckfessel, ex-VP of Engineering at Google and Co-founder and CEO of Observable, sat down with Advancing Women in Tech (AWIT) to share her perspectives. Observable is a collaborative web-based platform that empowers data scientists, data analysts, developers and decision makers to uncover new insights and make better data-driven decisions. Observable is a collaborative web-based platform that empowers data scientists, data analysts, … [+] developers and decision makers to uncover… Source link

San Francisco Fed President Mary Daly told Yahoo Finance that she expects the Fed to stay the course when it comes to expectations for interest rate hikes after the latest core inflation reading — i.e., consumer prices excluding volatile food and energy prices— came in at a 40-year high. “It does show the data not cooperating,” Daly said on Yahoo Finance Live when asked about the consumer price index report for September. “It was a very disappointing report, but I would offer it… Source link

Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference. Looker will now be the face of all existing Google Cloud data analytics programs. These programs will be included in the Looker Suite and bear the Looker name. For example, Data Studio is now Looker Studio. “Looker is the name you’ll hear us use when talking about all of our Google Cloud business intelligence products, as we bring together… Source link

(Bloomberg) — Contract workers at Google’s data centers allege that they were fired for supporting a union and faced retaliation after pushing for better benefits, according to a pair of complaints filed this week with the US National Labor Relations Board. The Alphabet Workers Union, whose members include both direct employees and subcontracted staff for Google’s parent company, claims that two workers at a data center in Council Bluffs,… Source link

Datametica Solutions, a Google Cloud Partner, will share cloud migration best practices in a session at Google Cloud Next ’22 HIGHLAND PARK, Ill., Oct. 10, 2022 /PRNewswire/ — Datametica, a global leader in data warehouse migration and modernization, will participate at Google Cloud Next ’22, on October 11–14. Google Cloud Next brings valuable perspectives and insights from industry leaders and partners with engaging keynotes, panel discussion, and breakout sessions. As a signature… Source link

U.S. stocks tumbled early Friday as the government’s key employment reading showed the labor market grew at a slower pace in September. The U.S. economy added 263,000 jobs last month as the unemployment rate fell to 3.5%. Economists expected a payroll gain of 255,000 and for unemployment to hold at 3.7%. Futures tied to the S&P 500 (^GSPC) dropped 0.7%, while futures on the Dow Jones Industrial Average (^DJI) shed more than 100 points, or 0.4%. Nasdaq Composite (^IXIC) futures led the way… Source link