Tag Archives: CTV

Yahoo and Tubi Partner to Streamline CTV Planning & Buying

NEW YORK–(BUSINESS WIRE)–Yahoo today announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough ad-supported video-on-demand (AVOD) service, bringing incremental efficiencies to the planning and buying of connected TV (CTV). Building on Yahoo and Tubi’s supply-side (SSP) relationship, the expansion offers Yahoo demand-side platform (DSP) advertisers direct access to Tubi’s unmatched AVOD content library, making it easier to plan and buy… Source link

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