Traditional ad targeting tools are in decline, which has led to a boom in alternative identity solutions, putting providers into fierce competition to scale their offerings before Google Chrome withdraws support for third-party cookies in 2023. … Source link
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CHICAGO–(BUSINESS WIRE)–IRI®, a fast-growing, innovative, global provider of technology, data, and predictive analytics for the consumer, retail, and media sectors, today announced the appointment of Kirk Perry, Google’s President of Global Client & Agency Solutions, as President and CEO and a member of its Board of Directors, effective May 17, 2021. Mr. Perry succeeds Andrew Appel, who has successfully led a transformation of IRI for nearly a decade. Mr. Appel will remain an… Source link
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