Tag Archives: cookies

Google says it won’t develop new ways to follow individual users across the Internet after it phases out existing ad-tracking technology from Chrome browsers in an upcoming overhaul aimed at tightening up privacy. The digital giant has been working on proposals to remove from Chrome third-party cookies — snippets of code used by a website’s advertisers to record browsing history in order to show users personalized ads. Third-party cookies have been a longstanding source of privacy… Source link

Google on Wednesday clarified its plans for targeted advertising, promising not to use other ways to “track” users around the internet after it ends support for cookies in Chrome by early 2022. The company said in a blog post it will only use “privacy-preserving technologies” that rely on methods like anonymization or aggregation of data. Google announced plans in January 2020 to end support for third-party cookies, which fuel much of the digital advertising ecosystem, in its Chrome browser… Source link

In a move with broad potential impact on the ad tech industry, Google says it will embrace its own ad targeting and tracking solution, rejecting other industry efforts to replace the third-party cookie. The decision by the world’s largest internet platform complicates the prospects for alternative solutions, including Unified ID 2.0, an identity solution spearheaded by The Trade Desk. Unified 2.0 has found support from a lengthy list of ad tech players who have signed on, such as… Source link

Does Google’s FLoC alternative to third-party cookies make sense? Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

Google is weaning itself off user-tracking “cookies” which allow the web giant to deliver personalized ads but which also have raised the hackles of privacy defenders. Last month, Google unveiled the results of tests showing an alternative to the longstanding tracking practice, claiming it could improve online privacy while still enabling advertisers to serve up relevant messages. “This approach effectively hides individuals ‘in the crowd’ and uses on-device… Source link

On Monday, Google announced its replacement for third-party cookies. This “private-first” alternative is meant to group users into “flocks” to protect individual data. Tech columnist Jason Aten argues this isn’t really about privacy — it’s about Google maintaining control over the ad-tracking industry. Visit Insider’s homepage for more stories. On Monday, Google announced that it plans to begin testing out a replacement for third-party cookies… Source link

Google is pushing forward with its plan to remove a widely used tracking technology from its Chrome web browser, despite complaints from rivals that rely on it to target ads at individuals. The Alphabet Inc. unit on Monday said that it is making progress on what it said are privacy-friendly alternatives that could replace third-party cookies, which many advertisers and other companies use to track individuals’ browsing habits across multiple websites. Google… Source link

Google’s plan to end support for third-party cookies in the Chrome browser and its Chromium engine is under investigation by the U.K.’s Competition and Markets Authority (CMA). The antitrust regulator said today that it’s launched a probe under Chapter II of the U.K.’s Competition Act 1998 into “suspected breaches of competition law by Google”. The move follows a complaint lodged in November by a coalition of digital marketing companies which urged the CMA to block… Source link