“There are a couple of improvements in Topics,” says Hamed Haddadi, chief scientist at Brave, a privacy-focused browser and search engine. He says that under FLoC, people could have been grouped into more than 30,000 different categories, which would allow advertisers to gain specific knowledge of their interests. This information could then be combined with other data to build up an incredibly detailed picture of each and every one of us. This is less likely in Topics, as there are… Source link
Read More »Google offers new replacement for advertising cookies after ‘FLoC’ falls short
The logo for Google LLC is seen at their office in Manhattan, New York City, New York, U.S., November 17, 2021. REUTERS/Andrew Kelly Register now for FREE unlimited access to Reuters.com Register Jan 25 (Reuters) – Alphabet Inc’s (GOOGL.O) Google on Tuesday announced its second try at enabling advertisers to buy ads based on users’ browsing interests without having to rely on what it has described as privacy-invasive tracking cookies. Google wants to block tracking cookies in its Chrome web… Source link
Read More »Austrian Data Protection Rules on Google Analytics Cookies
Related Practices & Jurisdictions The Austrian… Source link
Read More »German publishers oppose Google plan to phase out third-party cookies
Google is facing a fresh complaint from Germany’s largest publishers and advertisers, which are demanding that the EU intervene over the search giant’s plan to stop the use of third-party cookies. Axel Springer, the publisher of titles such as Bild and Politico, is among the hundreds of publishers, advertisers and media groups that have argued to the bloc’s competition chief, Margrethe Vestager, that Google is breaking EU law with its move to phase out third-party cookies from… Source link
Read More »France fines Google and Facebook over cookies
“Our cookie consent controls provide people with greater control over their data, including a new settings menu on Facebook and Instagram, where people can revisit and manage their decisions at any time, and we continue to develop and improve these controls,” it said. Source link
Read More »France fines Google and Facebook for pushing tracking cookies on users with dark patterns
If you ever feel like websites have turned the simple business of rejecting tracking cookies into a labyrinthine task that involves close-reading of multiple dialog boxes, then France’s data protection agency has your back. The watchdog (CNIL) has fined Google €150 million ($170 million) and Facebook €60 million ($68 million) for making it too confusing for users to reject cookies. The companies now have three months to change their ways in France. With Facebook, CNIL notes that in… Source link
Read More »Google and Facebook Hit With Fines for Making It Difficult to Reject Cookies
Text size Google said it would change its practices following the French ruling. Ore Huiying/Bloomberg Google… Source link
Read More »Google proposes new commitments on browser cookies – UK competition regulator
The Google name is displayed outside the company’s office in London, Britain November 1, 2018. REUTERS/Toby Melville/File Photo Register now for FREE unlimited access to reuters.com Register LONDON, Nov 26 (Reuters) – Britain’s competition regulator said on Friday it had secured improved commitments from Alphabet’s (GOOGL.O) Google on changes to user-tracking cookies in its browser, including the U.S. tech giant extending the time any pledges would last to six years. The Competition and Markets… Source link
Read More »Google’s browser cookies plan anti-competitive, advertisers tell EU
BRUSSELS, Sept 28 (Reuters) – Google’s (GOOGL.O) plan to block a popular web tracking tool called “cookies” is anti-competitive, a group of advertisers, publishers and tech companies said in a complaint to EU antitrust regulators. The grievance could boost the European Commission’s investigation opened in June into Alphabet unit Google’s Privacy Sandbox which the company said could allow businesses to target clusters of consumers without identifying individuals. Google said a year ago that it… Source link
Read More »Google Moves ‘Cookies’ End To 2023 As Digital Ad Biz Awaits Alternatives
Indian commuters drives past an advertisement poster of Google in Bangalore on April 6, 2018. / … [+] AFP PHOTO / MANJUNATH KIRAN (Photo credit should read MANJUNATH KIRAN/AFP via Getty Images) AFP via Getty Images Estragon: “I can’t go on like this.” Vladimir: “That’s what you think.” – “Waiting for Godot” by Samuel Beckett Google’s recently-announced delay of the end of digital ad “cookies” until at least year-end 2023 still leaves much of the… Source link
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