Tag Archives: cookies

[unable to retrieve full-text content]Google will disable third-party cookies for 1% of Chrome users in Q1 2024  TechCrunch Source link

[unable to retrieve full-text content]Google details its next steps for wiping out Chrome tracking cookies  Engadget Source link

Illustration: Lightspring (Shutterstock) Last week on Zoom, where I spend all the best moments of my life, I spoke with the chief product office of an ad tech company called Full Throttle. Amol Waishampayan said his company has a brand-new patented technique that will let companies collect even more of your data—ten times more data, he claims—and tie that information to your home address. He said Full Throttle won’t collect the information without your consent, but he expects a lot of… Source link

Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. Google AdSense started allowing first-party cookies in 2020, which use information associated with the domain a user is visiting to serve ads. Initially, support included frequency capping on ads, which limits the number of times a user sees the same ad on a website. Now, Google is adding support for ad personalization, arguably the number one reason to use… Source link

Google is likely to be sued buy the U.S. Department of Justice in September on the grounds that its advertising network is a monopoly. What that means for marketers isn’t yet clear, but there are steps they can take to prepare for disruptions. The DoJ news comes as Google again postponed deprecation of the third-party tracking cookie, this time until the second half of 2024. While Apple blocked third-party cookies several years ago, Google has postponed the process for the Chrome browser… Source link

Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024. This is the second extension of Chrome’s support for third-party cookies, which Google originally planned to discontinue this year. Plans changed again last year when Google extended the deadline to 2023. Now the extension is getting an extension. Google needs more time to test its Privacy Sandbox initiative — a less intrusive solution for delivering targeted… Source link

We’re still at least two years away from ditching the invasive cookies, fingerprinting, and other tech that track user information and behavior across multiple sites for advertising to using Google’s preferred Privacy Sandbox set of replacements. Google originally published its intention to phase out support for third-party tracking cookies in Chrome within two years in early 2020 — now about two and a half years (and one global pandemic) ago. In a blog post published today, Google… Source link

Associated Press Hungary announces ‘state of danger’ over war in Ukraine Hungary has declared a legal “state of danger” in response to Russia’s war in neighboring Ukraine, the prime minister announced Tuesday, allowing the right-wing nationalist government to take special measures without the participation of the legislature. In a video on social media, Prime Minister Viktor Orban said that the war in Ukraine represents “a constant threat to Hungary” which was “putting our physical… Source link

Google is making it easier to reject all cookies on search and YouTube in Europe. These changes will begin in France before expanding to the European Economic Area, the UK and Switzerland.  Visitors who are signed out or in Incognito Mode will be presented with a choice to either reject or accept all cookies via buttons. A third option offers more options, allows users to customize their choices.  What it looks like. Here’s a screenshot Google provided of the new look on YouTube. Why now?… Source link

Google is introducing new options to reject tracking cookies in Europe after its existing dialog boxes were found to be in violation of EU data laws. Earlier this year, France’s data protection agency CNIL fined Google €150 million ($170 million) for deploying confusing language in cookie banners. Previously, Google allowed users to accept all tracking cookies with a single click, but forced people to click through various menus to reject them all. This asymmetry was unlawful, said… Source link