Yesterday, Google announced an updated timeline for its Privacy Sandbox milestones; in its blog post are two major announcements that marketers should focus on: Google says it’s planning to develop a more rigorous process to test and deploy Privacy Sandbox proposals across various use cases, like ad measurement, targeting and fraud detection. The goal is to deploy these by late 2022, help scale adoption, and only then start to deprecate third-party cookies. Under this plan, 3P cookies… Source link
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