Tag Archives: Cookie

Google today announced that it is rolling out Federated Learning of Cohorts (FLoC), a crucial part of its Privacy Sandbox project for Chrome, as a developer origin trial. FLoC is meant to be an alternative to the kind of cookies that advertising technology companies use today to track you across the web. Instead of a personally identifiable cookie, FLoC runs locally and analyzes your browsing behavior to group you into a cohort of like-minded people with similar interests (and doesn’t share… Source link

Topline Google’s plan to block online tracking tools on its Chrome web browser has reportedly caught the eyes of the U.S. competition watchdog after the tech giant’s advertising rivals complained they will no longer be able to collect data on web users—the investigation adds to Google’s mounting antitrust woes at home and abroad as regulators seek to grapple with the power of large tech companies.   U.S. competition authorities are reportedly looking into… Source link

An antitrust pile-on: Tuesday’s expanded complaint adds to Google’s antitrust struggles. The search giant faces three major antitrust suits from the Justice Department and state attorneys general targeting its core search and advertising businesses, as well as efforts in Congress to amend the antitrust law to better address online platforms and questions about an earlier antitrust probe during the Obama administration. C is for Cookies: Google said early last year that it would phase… Source link

The cookie is dead. Long live the cookie. Google, the internet search giant, said last week that it’s done tracking us as we skate around the web. It promises that after fully eliminating its use of third-party cookies over the next year, it won’t adopt replacements that essentially do the same thing. That doesn’t mean Google won’t continue scooping up first-party information it collects directly from users when they visit sites and services it controls. It also doesn’t mean that… Source link

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Melinda Han Williams, Chief Data Scientist at Dstillery. There’s been a great deal of hand-wringing over the future of identity in digital advertising. Google Chrome’s plan to retire third-party cookies and Apple’s move to make IDFAs opt-in have kicked off what, to many, feels like a crisis for digital… Source link

In the world of online advertising, relevance is relative. An advertisement targeting system might not live up to the ideal of delivering exactly the right message to the right person at the right time — but if it’s the best of the available alternatives, then the advertising dollars will follow.  So it is easy to understand the sense of dread felt by many online publishers and ad tech companies as one of the linchpins of the advertising-supported internet — the… Source link

Google CEO Sundar Pichai speaks during signing ceremony committing Google to help expand information technology education at El Centro College in Dallas, Texas, October 3, 2019. Brandon Wade | Reuters Analysts sounded off on Google‘s latest guidance on its promise to not use technologies that track people individually across the internet. Some analysts said their views haven’t changed. But BMO downgraded one ad tech stock, noting it’s “too hot in the kitchen.” Google said in a blog post… Source link

Google announced on Wednesday that third-party cookies are over — at least, as far as its ad networks and Chrome browser are concerned. This represents a significant change for the ad business and seems to be a step forward for privacy, but it’s also a limited one. It doesn’t mean that Google will stop collecting your data, and it doesn’t mean the company will stop using your data to target ads. What Google… Source link

Google said in a blog post on Wednesday that it won’t use alternative methods to track users online once it ends support for third-party cookies in Chrome – and that it disapproves of using email as an alternative identifier for ad tracking. In other words, Google is stating for the record that it will not cook up any voodoo tracking magic of its own and that all of its web products will be driven by the privacy-preserving APIs currently in development within the Privacy… Source link