Yahoo is partnering with Comscore to give Yahoo demand-side platform (DSP) advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns. Additionally, contextual segments leveraging categories like TV genre now support campaign relevancy and reach within identityless CTV app environments. “The CTV landscape continues to see tremendous growth, and as spend… Source link
Read More »Comscore and Yahoo's New CTV Partnership – Adweek
.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); } Attend Convergent TV… Source link
Read More »Yahoo and Comscore Partner to Bring Advanced Brand Protection, Contextual Solutions to CTV Campaigns
Advertisers using Yahoo DSP now have access to Comscore Activation™ for robust brand safety and brand suitability filters for optimal campaign protection Contextual segments provide additional relevancy and reach in ID-less CTV app environments RESTON, Va. & NEW YORK, August 18, 2022–(BUSINESS WIRE)–Yahoo today announced a partnership with Comscore (Nasdaq: SCOR) to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns…. Source link
Read More »