To show investors that its cloud unit could compete with Amazon Web Services, Google in recent years signed billion-dollar, long-term deals with multinationals such as Deutsche Bank and Sabre. Google incentivized sales teams to nail those deals by basing a portion of their commissions on the value of the contracts—even if those customers didn’t actually spend the full amount on Google Cloud services. Those days may soon be over. As companies pull back on cloud projects and Google’s… Source link
Read More »Walmart launches creator platform for influencers with no cap on commissions
Walmart (WMT) is out with a new platform for influencers, called Walmart Creator. On Tuesday, the big box retailer announced a beta version of the site that allows influencers and social media creators to monetize shoppable Walmart product recommendations to their followers. The company plans to fully launch the platform in 2023. In a press release, Walmart marketing executive William White said, “We know our customers are inspired by the content and stories they see from their favorite… Source link
Read More »Google Play lowers commissions, Apple drops anti-steering rule, Pinterest clones TikTok, Android 12 arrives – TechCrunch
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American
Read More »Google Cloud Caps Sales Commissions as Losses Mount — The Information
Last year, Google lost $5.6 billion on its cloud computing business—real money even for one of the most wildly profitable companies on the planet. Now it’s taking a new approach that could help it stem a bit of that flood of red ink. Thomas Kurian, chief of Google’s cloud computing unit, recently reintroduced a cap on the commissions earned by Google Cloud salespeople who sell to large companies, according to a person with direct knowledge of the policy and two… Source link
Read More »Google Play drops commissions to 15% from 30%, following Apple’s move last year
Google will lower its Play commissions globally for developers that sell in-app digital goods and services on its marquee store, the company said, following a similar move by rival Apple late last year. The Android-maker said on Tuesday that starting July 1, it is reducing the service fee for Google Play to 15% — down from 30% — for the first $1 million of revenue developers earn using Play billing system each year. The company will levy a 30% cut on every dollar developers generate through… Source link
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