This article is sponsored by Eyeota. There’s little doubt that “cohorts” will be topping the list of 2021 marketing buzzwords, and that’s largely because of the ongoing developments around Google’s plans to phase out third-party cookies on Chrome next year. As Google has rolled out new details for its interest-based advertising opportunities, all eyes have been on the Privacy Sandbox’s “federated learning of cohorts (FLoC)” as the go-forward reality for targeting on… Source link
Read More »Why Cohorts Have Always Been Advertising’s Future – Long Before Google’s FLoC
