Tag Archives: Click

What is Zero Click? And how does it affect businesses and their SEO/PPC strategies? Semrush’s Marcus Tober joins me on the SEJ Show to discuss Semrush’s recent Zero Click study and how this fits into a growing trend in Google. Get insights on how Zero Click reshapes expectations of traffic, multi-touch attribution, and other traditional Google KPIs. Zero Clicks for us means there was an initial search and nothing after that. There was no continuation. And we did is we defined a session… Source link

Google is rolling out a new feature in its Docs that’s designed to make it easier to use its word processor to draft emails, the company has announced. It’s part of Google’s “smart canvas” initiative, which aims to seamlessly weave together the search giant’s productivity software like Meet, Docs, and Gmail. Much like Google Docs’s other smart canvas features, the email draft template is accessed with the @ symbol, before selecting “Email draft” from the context menu…. Source link

In today’s top payments news around the world, TravelPerk is buying Click Travel for an undisclosed amount, while Grubhub and Yandex SDG are teaming for robotic delivery on university campuses. Plus, ContextLogic B.V. (CLBV) has received a payment services license from the Dutch Central Bank. Spain’s TravelPerk Snaps Up UK’s Click Travel Corporate travel and spend management firm TravelPerk is purchasing corporate domestic travel company Click Travel for an amount that was not made… Source link

SparkToro Claims Are Misleading Significant Problems with SparkToro “Research” Statistics Without Context are Problematic SEO Community Questions Validity of SparkToro Zero Click Research Google Calls SparkToro Report Misleading and Lacking in Context Google Offers Four Examples of Context Search Community Divided But Generally Agrees With Google Ryan Jones tweeted: More Signal Less Noise Citations Google published an article aiming to debunk claims by SparkToro that only 35% of searches resulted… Source link

The first organic result in Google Search has an average click-through rate of 28.5%, according to a newly published study. Sistrix analyzed over 80 million keywords and billions of search results to understand how users engage with SERPs. Average CTR falls sharply after position one, the study finds, with the second and third positions having a 15% and 11% click-through rate respectively. Unsurprisingly, the tenth position in Google has an abysmal 2.5% click-through rate. Beyond that, it’s… Source link