Tag Archives: Business

[unable to retrieve full-text content]How marketing can grow business via the ‘missing middle’  AdAge.com Source link

All marketers know that brand marketing does its most important work over the long term. They understand how the cumulative impact of brand investment adds up over the years and how sustained investment translates into improved awareness, increased preference and competitive advantage. They know that brand marketing is a long game, and therefore can’t be judged in the same terms as this week’s performance (short-game) marketing tactics. In fact, many believe that a brand’s creativity… Source link

This week is International Small Business Week (June 27th to July 1st), and to mark the event, Google has announced a range of SMB support tools and offers to help small organizations maximize their opportunities to stand out and attract customers online. First off, Google is offering exclusive discounts on a range of digital tools designed to help SMBs operate more efficiently, reach more people and stay in touch with their customers. As you can see here, Google’s offering: Three… Source link

All right, quiz time: In a single sentence, can you tell me exactly what Google Voice does? It’s a question even the most giddy Google-appreciating geeks struggle to answer succinctly — and for normal, non-tech-obsessed Homo sapiens, the answer typically falls somewhere between “Huh?” and “Wait, is that the same thing as gChat?” Really, it’s no surprise. Google Voice is one of Google’s most complex, confusing, and poorly promoted services. But it’s also one of… Source link

JPMorgan Chase (JPM) is slashing jobs in its home-lending division as rising mortgage rates and inflation drive a slowdown in the housing market. The bank is expected to lay off or reassign more than 1,000 employees, Bloomberg News first reported on Wednesday. Bloomberg’s report indicated “about half” of these impacted workers will be moved to different departments within the bank. “Our staffing decision this week was a result of cyclical changes in the mortgage market,” a JPMorgan… Source link

SPOKANE, Wash. –News Direct– Minuteman Press International Inc Plese Printing & Marketing, which has been in business for 32 years and is independently owned by Kim Plese, has been sold to Spokane natives Christy and Scott Johnson. Christy and Scott have rebranded the business as Minuteman Press – Spokane and are operating out of the same location at 4201 E. Trent Ave. Christy and Scott Johnson are the new owners of Minuteman Press – Spokane (formerly Plese Printing & Marketing) located… Source link

NEW YORK–(BUSINESS WIRE)–Jun 20, 2022– DIRECTV Advertising and Yahoo today announced a strategic partnership to unlock new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, DIRECTV Advertising and Yahoo announced today that they are teaming up to… Source link

Award recognizes winners for exemplifying the fundamental connection between sustainability, innovation and long-term business success in a globalizing world. SAN FRANCISCO –News Direct– CEF SAN FRANCISCO, June 20, 2022 /3BL Media/ – CCEF presented the 2022 C.K. Prahalad Award to two co-winners, Shopify Sustainability Fund and Stripe Climate, recognizing their groundbreaking efforts to catalyze a market for carbon removal solutions. The awards were announced in connection with the 2022 CEF… Source link

by Sharon Florentine • Jun 15, 2022 Infinite Computer Solutions has acquired the former Yahoo Small Business Essentials portfolio from Verizon. Financial terms of the deal were not disclosed. This is technology M&A deal number 549 that ChannelE2E has covered so far in 2022. See more than 1,000 technology M&A deals involving MSPs, MSSPs & IT service providers listed here. Infinite Computer Solutions Acquires Verizon Small Business Solutions Sanjay Govil, CEO, Infinite Computer… Source link

Women at Oracle Corp. suing over alleged pay disparities took a big step backward, while more than 15,000 female workers at Google crossed the finish line. Under a judge’s tentative ruling Friday, the Oracle women are poised to lose the class-action status they earlier won that gave them powerful leverage in a five-year court fight with their employer. Alphabet Inc.’s Google, meanwhile, agreed to pay $118 million to resolve claims filed under California’s Equal Pay Act that the company… Source link