Step aside hard seltzer — Boston Beer Company (SAM) is partnering with Pepsi to add another drink to its portfolio, a spiked version of Mountain Dew. On Tuesday, the company announced its partnership with PepsiCo (PEP) to deliver HARD MTN DEW, with 5 percent alcohol. The boozy beverage will come in three flavors: original, black cherry and watermelon, and is expected to hit shelves in early 2022. “The worlds of beer, spirits, wine, and even non-alc beverages are all starting to converge… Source link
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