Tag Archives: bidding

The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply for their clients, sources tell Adweek, a decision that industry experts attribute to efforts toward supply-chain optimization and a growing movement to curb the influence of Google. Source link

Private equity could be prepared to offer much more to help snag Twitter away from the outstretched hands of billionaire Elon Musk. A source familiar with the matter tells Yahoo Finance that Apollo Global Management (the parent company of Yahoo Finance) is weighing options to provide financing to potential suitors for a deal to take Twitter private. The private equity powerhouse isn’t planning to buy Twitter outright, the source says. “When you talk about private equity, we think $60 to $65 in… Source link

Mandiant has attracted a second suitor, with Google joining public cloud rival Microsoft in attempting to buy the threat intelligence and incident response superstar. The move by Mountain View, Calif.-based search giant Google comes as some of its employees have privately discussed the need for more security firepower to compete with Microsoft Azure and Amazon Web Services, The Information reported. Bids for Mandiant were due at the end of February, and the value of a potential deal… Source link

Real-time Bidding market studies investigate and analyses the global scope of the market for customers in a good manner to offer them well-informed insights and assist them in broadening their market scope. Among different things, the market takes observe includes information on earnings, earnings, market proportion, stake, period, and growth over the forecast period 2022-2028. The assertion considers the COVID-19 Pandemic and its effect to be had within the market, in addition to the… Source link

NEW YORK, Jan. 13, 2022 /PRNewswire/ — The real time bidding market size is expected to increase by USD 16.52 bn from 2021 to 2026. However, the growth momentum of the market is expected to decelerate at a CAGR of 22.21%. Attractive Opportunities in Real Time Bidding Market by Auction Type and Geography – Forecast and Analysis 2022-2026 For additional highlights regarding the real time bidding market, View Our Free Sample Report Now Market Dynamics Factors such as digital transformation,… Source link

The Real-time Bidding market research report contains information on the global market’s overall size, market share values, recent developments and potential opportunities, sales and competitive landscape analysis, anticipated product launches, technological innovations, revenue and trade regulation analysis, and much more. The study also includes a comprehensive examination of the global market’s major players, including company profiles, SWOT analyses, and recent developments. The… Source link

Google is reportedly “aggressively” working on winning a contract with the Pentagon, even though some of its previous Department of Defense work sparked major backlash from employees, according to The New York Times. According to the report, Google’s Cloud division has reassigned engineers to work on a proposal for Google to contribute to the Joint Warfighting Cloud Capability program, which the DoD describes as an attempt to “achieve dominance in both traditional and… Source link