Tag Archives: Author

Women tend to ‘lead in very different ways’ than men, author explains

Women tend to ‘lead in very different ways’ than men, author explains

Although diversity is a core asset for companies, women building their careers still face a number of disparities. A study conducted by Goldman Sachs in March found that women earn more than $20 trillion every year and control one-third of household wealth globally. Yet, they make up just 8% of Fortune 500 CEOs and draw roughly 3% of all venture capital (VC) dollars. “Those women succeed despite the odds,” Julia Boorstin, author of “When Women Lead,” told Yahoo Finance Live (video above). “I… Source link

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Is Author Authority A Google Ranking Factor?

Is Author Authority A Google Ranking Factor?

Imagine you’re having a minor medical problem. Maybe every time you eat, your jaw audibly clicks behind your molars. It’s not painful, but it’s unpleasant. To find a solution to this annoying problem, you turn to that all-purpose bank of knowledge, the internet. As you comb through the search engine results, which source do you think is more reliable: the page written by an ear, nose, and throat doctor with ten years of medical experience or the one written by a guy who runs a… Source link

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Microsoft Advertising, Author at Search Engine Land

Microsoft Advertising, Author at Search Engine Land

Microsoft Advertising connects you with more than a billion people at the right moments across work and life. The Microsoft ecosystem provides access to an audience that has higher buying power, spends more online and is more likely to engage with ads to try new offers. Whether you are creating a branding or performance campaign, we offer advertising solutions that run the entire marketing funnel, including search, native, display and video – powered by the Microsoft Advertising ad… Source link

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Microsoft Advertising, Author at Search Engine Land

Microsoft Advertising, Author at Search Engine Land

Microsoft Advertising connects you with more than a billion people at the right moments across work and life. The Microsoft ecosystem provides access to an audience that has higher buying power, spends more online and is more likely to engage with ads to try new offers. Whether you are creating a branding or performance campaign, we offer advertising solutions that run the entire marketing funnel, including search, native, display and video – powered by the Microsoft Advertising ad… Source link

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‘The Bond King’ author retells the rise and fall of Bill Gross

Nicknamed “the Bond King” by Fortune Magazine in 2002, Pacific Investment Management Company (PIMCO) founder Bill Gross made both a name and a very profitable empire managing bond funds. At the height of his career, Gross earned over $300 million in net returns and had accumulated almost $500 billion in assets. Then it all came tumbling down. Gross stepped down from PIMCO following a widely-publicized internal conflict between him and fellow chief executive Mohamed A. El-Erian. More… Source link

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Student loan crisis arose from ‘giving families a blank check,’ author explains

The student loan debt crisis arose after legislative changes over the years that created a system of largely unchecked lending to millions of students, according to a reporter and author of a new book. “If you just keep on issuing student debt in the same fashion, which is basically giving families a blank check, you’re just going to have more and more families end up in unrepayable debt over the years, and it doesn’t really solve the underlying issue,” Josh Mitchell, Wall Street Journal… Source link

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Facebook CEO Mark Zuckerberg ‘starting to plant the seeds’ to step down: Author

When Amazon (AMZN) Chairman Jeff Bezos stepped down as CEO earlier this month and wasted no time launching into space, some may have wondered when Facebook (FB) CEO Mark Zuckerberg would step down from the tech giant he founded. In fact, Zuckerberg is already starting to prepare for his own exit, says Cecilia Kang, a New York Times technology reporter and co-author of a new insider account of Facebook called, “An Ugly Truth: Inside Facebook’s Battle for Domination.” Kang, whose book draws on… Source link

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Donald Trump ‘tested so many parts’ of Facebook: Author

Former President Donald Trump has ramped up his criticism of Facebook and other tech giants since leaving office. Earlier this month, he filed separate lawsuits against Facebook (FB), Google-owned YouTube (GOOG, GOOGL), and Twitter (TWTR) over alleged censorship. A new book, “An Ugly Truth: Inside Facebook’s Battle for Domination,” draws on interviews with more than 400 people in and around Facebook to reveal how the rise and presidency of Trump placed the tech giant under immense public… Source link

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