Tag Archives: Authentic

Adidas (ADDYY) has reached an agreement to sell Reebok to Authentic Brands for nearly $2.5 billion, in a majority cash deal. The German sports retailer bought Reebok in 2006 for $3.8 billion to help compete against Nike (NKE). However, after 15 years of lower-than-expected sales, its ready to part ways with the American brand. “Reebok has been a valued part of Adidas, and we are grateful for the contributions the brand and the team behind it have made to our company. With this change in… Source link

Google is tweaking 992 of its emoji designs to make them more “universal, accessible, and authentic,” the company announced today. The new designs will arrive this fall alongside Android 12, but Google says they’ll also be available on older versions with apps that use its Appcompat compatibility layer. They’re also coming to other Google platforms like Gmail, Chrome OS, Google Chat, and YouTube Live Chat this month. None of the changes are particularly drastic. Instead, they’re… Source link

NEW YORK, Nov. 02, 2020 (GLOBE NEWSWIRE) — DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the launch of Authentic Brand Safety targeting on Google Marketing Platform’s demand-side platform (DSP), Display & Video 360. “At a time when it has never been more important for brands to align their values with their advertising buys, we are excited to bring the power of Authentic Brand Safety to Display & Video 360,”… Source link