Tag Archives: audiences

Boost Your Business and Reach High-Value Audiences with Microsoft Advertising

Advertising Disclosure: This article is sponsored by one or more of the featured brands. © Provided by Slickdeals As much as social media would like you to believe in the ease of entrepreneurship, building a business is certainly no small feat. But if you’ve managed to overcome those initial hurdles and gained some traction, the next step is to ensure that your passion project continues on a path of growth. One way to do so is by expanding the reach of your business… Source link

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Boost Your Business and Reach High-Value Audiences with Microsoft Advertising

Advertising Disclosure: This article is sponsored by one or more of the featured brands. As much as social media would like you to believe in the ease of entrepreneurship, building a business is certainly no small feat. But if you’ve managed to overcome those initial hurdles and gained some traction, the next step is to ensure that your passion project continues on a path of growth. One way to do so is by expanding the reach of your business with online advertising. Now, before you get… Source link

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How to Use Audiences in Google Ads

There were a lot of great questions during SEJ eSummit around audiences, so this month’s Ask Me Anything About PPC installment is a helpful cheat sheet on: What are audiences? How do I use them? When should you adjust your audience strategy? Important note: this post will only cover audiences from the Google suite of ad channels. What Are Audiences in Paid Media? Audiences are groups of people who have: Completed specified actions (remarketing). Demonstrated specified behaviors (in-market/custom… Source link

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Bing Ads Introduces In-Market and Custom Audiences Targeting

Bing Ads Introduces In-Market and Custom Audiences Targeting

Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers. The two new features include In-Market Audiences (US-only), and Custom Audiences (global). In-Market Audiences In-Market Audiences are curated lists of individuals found to have purchase intent for a particular category of products or services. Purchase intent is determined based on user signals across Bing, MSN, and other Microsoft services. These curated lists can… Source link

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