Tag Archives: antitrust

What Google’s Antitrust Hearing Means for Advertisers

Big Tech is taking a field trip to D.C. to hang out with the House Judiciary subcommittee on antitrust…sometime soon. As of now, the hearing is scheduled for Monday—but reports of a potential postponement broke last night. Why it matters: Google/Alphabet CEO Sundar Pichai will be there to answer questions about Google’s digital ad dominance, the disruption of which could reshape the advertising landscape. I Googled the TL;DR Just kidding, I actually read Morning Brew writer Eliza… Source link

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How May Google Fight an Antitrust Case? Look at This Little-Noticed Paper

Google controls products that aid in every step of that process, including the different pieces of software for advertisers and publishers that run auctions for ad space. Because publishers sometimes post their open ad space to multiple digital ad companies — including Google’s — the companies can compete with one another to see who can obtain the most money from an advertiser to use the slot. Google’s critics say it has achieved a level of dominance in the ad tech market that makes… Source link

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California reportedly launches antitrust investigation into Google – TechCrunch

According to a report in Politico, California has become the 49th state to launch an antitrust investigation into Google. California and Alabama were the only states that did not participate in an antitrust investigation by 48 states, Puerto Rico and the District of Columbia, that began in September and is focused on Google’s dominance in online advertising and search. It is still unclear what aspects of Google’s business the reported California investigation will focus on. The… Source link

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Russia’s Yandex files antitrust complaint against Google

  Moscow–Russia’s search engine provider Yandex asked local antitrust authorities Wednesday to investigate Google for unfairly keeping its rivals’ services off its mobile devices. The request came with Google making recent inroads in the Russian market thanks to its popular Android-powered smartphones. The European Commission last year reopened a similar probe against the California company after initially weighing a settlement that would have allowed competitors to buy space at the top… Source link

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