Tag Archives: alternative

Online advertisers take on Google with their own third-party cookie alternative

Bloomberg End of Suez Snarl Marks Beginning of New Stress on Global Trade (Bloomberg) — Now removed from the Suez Canal’s main channel, the Ever Given leaves in its wake several weeks or months of disruptions across a world economy where the pandemic revealed both the sturdy backbone of global trade and an Achilles’ heel.“It’s not a cork-out-of-a-bottle moment,” said Peter Aylott, director of policy at the U.K. Chamber of Shipping. “We could still be days away from the canal being… Source link

Read More »

Google (GOOG) Is Ending Cookies and the Ad Industry Has an Alternative

Digital advertisers are pushing an alternative to web cookies that competes with a Google proposal, the latest industry effort to adjust to new curbs on how personal data is used online. A group of ad executives and lawyers detailed an anonymous identifier on Wednesday that lets people control what ads they see on the web. The technology, called SWAN, is supported by ad-tech companies including PubMatic Inc., OpenX and Zeta Global… Source link

Read More »

Google starts testing its cookie alternative – TechCrunch

Google tries out new ad targeting technology, PayPal adds cryptocurrency support and Substack raises additional funding. This is your Daily Crunch for March 30, 2021. The big story: Google starts testing its cookie alternative Google announced today that it has begun rolling out a new technology called Federated Learning of Cohorts (FLoC) in a developer trial. FLoC is meant to serve as an alternative to personally identifiable cookies (which are being phased out by Google and other… Source link

Read More »

Google starts testing its cookie alternative

Bloomberg Hong Kong Is Set to Target First SPAC Listing by End of Year (Bloomberg) — Hong Kong is expected to have its own blank check company listing framework ready in June for public feedback and targets allowing deals to start by the end of this year, according to people familiar with the matter.The city is looking at tighter rules for sponsors of special purpose acquisition company listings and their buy-out targets than those enforced in the U.S., said the people, who asked not to be… Source link

Read More »

Google starts trialing its FLoC cookie alternative in Chrome – TechCrunch

Google today announced that it is rolling out Federated Learning of Cohorts (FLoC), a crucial part of its Privacy Sandbox project for Chrome, as a developer origin trial. FLoC is meant to be an alternative to the kind of cookies that advertising technology companies use today to track you across the web. Instead of a personally identifiable cookie, FLoC runs locally and analyzes your browsing behavior to group you into a cohort of like-minded people with similar interests (and doesn’t… Source link

Read More »

Google starts trialing its FLoC cookie alternative in Chrome

Google today announced that it is rolling out Federated Learning of Cohorts (FLoC), a crucial part of its Privacy Sandbox project for Chrome, as a developer origin trial. FLoC is meant to be an alternative to the kind of cookies that advertising technology companies use today to track you across the web. Instead of a personally identifiable cookie, FLoC runs locally and analyzes your browsing behavior to group you into a cohort of like-minded people with similar interests (and doesn’t share… Source link

Read More »

Google starts trialing its FLoC cookie alternative in Chrome

Google today announced that it is rolling out Federated Learning of Cohorts (FLoC), a crucial part of its Privacy Sandbox project for Chrome, as a developer origin trial. FLoC is meant to be an alternative to the kind of cookies that advertising technology companies use today to track you across the web. Instead of a personally identifiable cookie, FLoC runs locally and analyzes your browsing behavior to group you into a cohort of like-minded people with similar interests (and doesn’t share… Source link

Read More »

After Building Google’s Advertising Business, This Founder Is Creating An Ad-Free Alternative

Neeva Cofounder and CEO Sridhar Ramaswamy Neeva It wasn’t long ago that Sridhar Ramaswamy was the king of Google advertising. During his 15-year career at the search startup that became an Internet giant, Ramaswamy built, scaled and ultimately ran Google’s $115 billion advertising division. However, he finally left in 2018 after becoming disillusioned that Google’s obsession with growth was affecting everything from search quality to consumer privacy. Initially, he… Source link

Read More »