Tag Archives: Adweek

Adobe and Yahoo, a pairing that spent big on ad tech in the mid-2010s, have announced a tie-up they hope will further their tenure on marketers’ media plans as third-party data is phased out of the industry.

Traditional ad targeting tools are in decline, which has led to a boom in alternative identity solutions, putting providers into fierce competition to scale their offerings before Google Chrome withdraws support for third-party cookies in 2023. … Source link

This morning In the Know, a Yahoo title geared toward Gen Z and millennial audiences, announced the debut of its third section, In the Know Style, a fashion and beauty vertical that will feature original shoppable content. … Source link

Google and its YouTube video site released several new tools for small businesses to connect with customers via their platforms and detailed the first-ever Small Biz Day, set for June 24. … Source link

Google has further clarified the timelines concerning testing the wares of its Privacy Sandbox, the online giant’s proposals for ad targeting within its dominant web browser Chrome after it withdraws support for third-party cookies. … Source link

The clock is ticking until 2022 when Google is scheduled to pull support for third-party cookies in its dominant web browser Chrome, a development that upended the $330 billion digital advertising industry. … Source link

[unable to retrieve full-text content]Microsoft and EY Are Rolling Out Blockchain Technology for Xbox  Adweek Source link

If Microsoft and EY’s blockchain product is successful, it should shape the way video game developers, creators and publishers of all types earn money online. Last week, the companies debuted a content rights and royalties platform built on the blockchain, which will allow Microsoft and its partners to process millions of transactions in a faster and more reliable way. Working with Microsoft and EY’s platform, publishers in music, gaming, television and other entertainment industries will… Source link