Tag Archives: Advanced

NEW YORK–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory. Today, Yahoo is the only… Source link

Partnership bridges the gap between linear and digital campaigns to unlock new value for buyers NEW YORK, October 17, 2022–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and… Source link

NEW YORK–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory. Today, Yahoo is the only… Source link

Google search is a powerful tool in and of itself. You can use it to find anything, but did you know that you can use it to get specific results as well?  If you are looking to enhance your search engine marketing efforts, you need to know about advanced Google search operators. With the right search operator, your Google searches will be more efficient and accurate than ever before.  Advanced Google search operators can provide you with powerful… Source link

Advertisers using Yahoo DSP now have access to Comscore Activation™ for robust brand safety and brand suitability filters for optimal campaign protection Contextual segments provide additional relevancy and reach in ID-less CTV app environments RESTON, Va. & NEW YORK, August 18, 2022–(BUSINESS WIRE)–Yahoo today announced a partnership with Comscore (Nasdaq: SCOR) to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns…. Source link

Training materials reviewed by The Intercept confirm that Google is offering advanced artificial intelligence and machine-learning capabilities to the Israeli government through its controversial “Project Nimbus” contract. The Israeli Finance Ministry announced the contract in April 2021 for a $1.2 billion cloud computing system jointly built by Google and Amazon. “The project is intended to provide the government, the defense establishment and others with an all-encompassing cloud… Source link

Google today announced a preview of Advanced API Security, a new product headed to Google Cloud that’s designed to detect security threats as they relate to APIs. Built on Apigee, Google’s platform for API management, the company says that customers can request access starting today. Short for “application programming interface,” APIs are documented connections between computers or between computer programs. API usage is on the rise, with one survey finding… Source link

NEW YORK–(BUSINESS WIRE)–Jun 20, 2022– DIRECTV Advertising and Yahoo today announced a strategic partnership to unlock new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, DIRECTV Advertising and Yahoo announced today that they are teaming up to… Source link

NEW YORK–(BUSINESS WIRE)–DIRECTV Advertising and Yahoo today announced a strategic partnership to unlock new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, DIRECTV Advertising and Yahoo announced today that they are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. In working with Yahoo, DIRECTV Advertising is helping to further reduce complexity… Source link

Photo credit: Ukrainian General Staff/Facebook Russia’s war in Ukraine is not going well, and this week brought even more bad news for Moscow: the loss of one of the country’s most advanced fighter jets. Ukraine’s military shared photos on social media showing the wreckage of an Su-35S multi-role fighter jet, the first lost in the war. Ukraine’s aging air defense network allegedly shot down the fighter, often characterized as a fifth-generation fighter … just without the stealth…. Source link