Tag Archives: adtracking

Late last week it emerged Google intends to ignore a call by the World Wide Web Consortium (W3C) — the international body that works to guide the development of web standards — to rethink the Topics API: A key ad-targeting component of Google’s so-called “Privacy Sandbox” proposal to evolve the adtech stack Chrome supports for targeted advertising. Topics refers to an ad-targeting component of the Sandbox proposal which is based on tracking web users interests via their… Source link

Late last week it emerged Google intends to ignore a call by the World Wide Web Consortium (W3C) — the international body that works to guide the development of web standards — to rethink the Topics API: A key ad-targeting component of Google’s so-called “Privacy Sandbox” proposal to evolve the adtech stack Chrome supports for targeted advertising. Topics refers to an ad-targeting component of the Sandbox proposal which is based on tracking web users interests via their… Source link

Last year, Apple added App Tracking Transparency to iOS, and the shift in the flow of data from mobile users was enough to unsettle even Facebook. Now, Google, which relies on targeted advertising for its business model, is preparing its own multi-year adjustment to mobile ad tracking and privacy. Starting today, app developers can get their first look at the new system, as the first developer preview of Privacy Sandbox on Android rolls out, following the path of similar tests in… Source link

Google’s plan to phase out third-party cookies and replace them with a bundle of new standards referred to as the “Privacy Sandbox” just overcame a key regulatory hurdle. The UK’s competition regulator, the Competition and Markets Authority (CMA), has formally accepted Google’s commitments about how it’ll develop the new standards so they don’t harm competition or unfairly benefit the search giant’s own advertising business, the regulator announced today. Google’s plans… Source link

The UK’s competition regulator, the Competition and Markets Authority (CMA), will collaborate with Google as it attempts to rework online ad targeting, the regulator and Google have announced. It comes as Google is attempting to phase out the use of third-party cookies for tracking and targeting users with ads and instead use a new set of technologies it’s calling Privacy Sandbox. In its announcement, Google said this is the first time regulators and technology companies have worked… Source link

Google is just starting to test its replacement for third-party cookies, but DuckDuckGo is already announcing that it wants to block that tech with its Chrome extension. Google’s FLoC, or Federated Learning of Cohorts, technology is designed to be a more privacy-centered way to track users and serve ads to them, but some privacy advocates, like the Electronic Frontier Foundation, have claimed that it could be harmful to consumers. We have a great explainer on what FLoC is for those who… Source link

Google says it’s focusing on privacy-friendly approaches to ad targeting, Okta acquires Auth0 and a flying taxi startup raises $241 million. This is your Daily Crunch for March 3, 2021. The big story: Google swears off ad-tracking While Google had already announced it would be phasing out support for third-party cookies in Chrome, it went further today by declaring that “once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they… Source link

Google says it’s focusing on privacy-friendly approaches to ad targeting, Okta acquires Auth0 and a flying taxi startup raises $241 million. This is your Daily Crunch for March 3, 2021. The big story: Google swears off ad-tracking While Google had already announced it would be phasing out support for third-party cookies in Chrome, it went further today by declaring that “once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across… Source link

Google says it’s focusing on privacy-friendly approaches to ad targeting, Okta acquires Auth0 and a flying taxi startup raises $241 million. This is your Daily Crunch for March 3, 2021. The big story: Google swears off ad-tracking While Google had already announced it would be phasing out support for third-party cookies in Chrome, it went further today by declaring that “once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across… Source link