Tag Archives: AdSupported

Netflix (NFLX) has chosen an ad partner. The streaming giant will partner with Microsoft (MSFT) to help roll out its new ad-supported offering later this year. The tech giant, which generated $10 billion in advertising sales last year, will serve as the streamer’s technology and sales partner. Netflix stock rose to a session high on the heels of the announcement, up more than 2% in midday trading. “Microsoft has the proven ability to support all our advertising needs as we work together to… Source link

Netflix has made no secret that it would rely on third-party partners to roll into the ad-supported VOD space. Now word has emerged that Google and NBCUniversal are the top contenders to potentially land a coveted deal with the streamer to sell and serve ads for Netflix’s lower-cost plan with ads. Google and Comcast’s NBCU are both pursuing an exclusive pact with Netflix for the forthcoming ad-supported streaming package, the Wall Street Journal reported this week, citing… Source link

By Dawn Chmielewski and Tiyashi Datta (Reuters) -Netflix Inc said inflation, the war in Ukraine and fierce competition contributed to a loss of subscribers for the first time in more than a decade and predicted deeper losses ahead, marking an abrupt shift in fortune for a streaming company that thrived during the pandemic. The company said it lost 200,000 subscribers in its first quarter, falling well short of its forecast of adding 2.5 million subscribers. Suspending service in Russia after… Source link

SAN JOSE, Calif., Dec. 24, 2020 /PRNewswire/ — Berger Montague PC filed an antitrust class action lawsuit Wednesday on behalf of a proposed class of “Publishers”—ad-supported online content companies. The lawsuit, Sterling International Consulting Group v. Google, LLC, was filed in the U.S. District Court for the Northern District of California, San Jose Division, where Defendant Google LLC is located. Sterling International Consulting Group (“SICG”) alleges that Google engaged in a… Source link