Tag Archives: AdSense

Google AdSense First-Party Cookies Now Support Personalization

Google AdSense First-Party Cookies Now Support Personalization

Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. Google AdSense started allowing first-party cookies in 2020, which use information associated with the domain a user is visiting to serve ads. Initially, support included frequency capping on ads, which limits the number of times a user sees the same ad on a website. Now, Google is adding support for ad personalization, arguably the number one reason to use… Source link

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