Tag Archives: Ads

Netflix stands to haul in big bucks over the next few years from the launch of its first ad-supported tier, estimates JPMorgan. Analyst Doug Anmuth estimated in a new note on Monday Netflix could drive 7.5 million subscribers to its ad-supported tier in its US/Canada segment in 2023. That alone will help drive $600 million in advertising sales in 2023 for the segment. Anmuth expects those numbers to swell by 2026 as Netflix’s execution on selling ads improves. By 2026, Anmuth thinks Netflix’s… Source link

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. Global app spending reached $65 billion in the first half of 2022, up only slightly from the $64.4 billion during the same period in 2021, as hypergrowth fueled by the pandemic has slowed down. But overall, the app economy is continuing to grow, having produced a record number of downloads and consumer spending across both the iOS and… Source link

Neeva, an ad-free search engine launched last year by a former engineer and executive best known for spearheading Google’s advertising tech business, is about to land in Europe. The Mountain View, California-based company officially launched a subscription-only search engine in its domestic U.S. market in June last year, later going on to add a free “basic” tier to the mix with certain restrictions in place. In the intervening months, Neeva said it has amassed more than 600,000… Source link

Neeva, an ad-free search engine launched last year by a former engineer and executive best known for spearheading Google’s advertising tech business, is about to land in Europe. The Mountain View, California-based company officially launched a subscription-only search engine in its domestic U.S. market in June last year, later going on to add a free “basic” tier to the mix with certain restrictions in place. In the intervening months, Neeva said it has amassed more than 600,000… Source link

The updates should also be welcome for users: On the whole, website ads are more annoying to US internet users than ads on social media or TV/streaming. The problem is more pronounced on mobile: 42% of worldwide mobile users say there’s too much advertising and it can be obtrusive, including 36% of US users. The big takeaway: Just as a grocery wouldn’t reward a supplier who keeps supplying expired products, so too Google is taking steps to disincentivize website owners that supply the… Source link

As Apple gets set to unveil its latest iPhones today, a new report shows it is gaining on digital ad rivals Facebook and Google. According to a report by InMobi’s Appsumer, Apple’s ad business has thrived after the company’s controversial iOS privacy update last year undercut the user tracking efforts of app developers. The update asks iPhone users for permission to share their data across apps and also offers the option to opt out of being tracked.  The update, called App… Source link

Google Ads is implementing a new policy requiring landing pages to meet the “better ads standards,” as the Coalition For Better Ads laid out. A change to Google’s destination requirements policy states if an ad leads to a page that doesn’t comply with the better ad standards, Google will disapprove the ad. Google is sending emails to advertisers informing them of the policy change, which leaves roughly a monthto make necessary updates. The email reads: “In October 2022, the… Source link

A leader of the U.S. Federal Communications Commission said he has asked Apple and Google to remove TikTok from their app stores over data security concerns. Pictured here is the TikTok download page on an Apple iPhone on August 7, 2020. Drew Angerer | Getty Images News | Getty Images The Google-Facebook online ad duopoly may be breaking up. According to a study published Tuesday by Appsumer, Apple is gaining momentum in digital ads, while Google and Facebook appear to be losing steam. The… Source link

U.S. Senator Richard Blumenthal (D-CT) speaks to reporters during a break from a Senate Armed Services and Foreign Relations joint briefing on the U.S. policy on Afghanistan, on Capitol Hill in Washington, February 2, 2022. Al Drago | Reuters Google has failed to take down scam ads that violate its policies, according to Sen. Richard Blumenthal, D-Conn., chair of the Senate Commerce subcommittee on consumer protection. In a letter to Google CEO Sundar Pichai, first reported by The Washington… Source link

Google is testing more local service ads per set of search results, with three ads on a page instead of two. Ginny Marvin, Google’s Ads Liaison, confirms the test saying the aim is to increase consumer confidence in LSAs: To confirm, this is an experiment. We’re running a small test to see the value to consumers and providers of providing one additional service provider in the Local Services Ad unit. The aim is to help consumers discover and book services from trusted providers with… Source link