Tag Archives: Ads

It’s a common sight: Ads from that time you Googled flights to Cancún, or visited Nike to look for new running shoes, following you around the Internet. Much of that tracking is made possible by cookies — little bits of code that jump off websites and lodge themselves in your browser, allowing new sites you visit to see where you’ve been before. Facebook and Google, the two most profitable advertising companies in history, use cookies to show ads across the Web based on info gathered… Source link

PHOTO: Brian Harro | unsplash Think about the last time you tried to find a plumber. Did you use Google to find a national provider and then use their website to find a local provider? Probably not. Did you search for “best plumber in (my town)?” That’s more likely. But even more likely is you looked for “plumber” and Google did the rest, automatically reading your location and presenting you with a list of ads and organic results of plumbers in your area. This system, which… Source link

In a Google Office Hours hangout someone related that their rankings disappeared after advertising on Google Ads. They said that their rankings returned after they stopped the advertising. The person asked what could explain these events? The person asking the question acknowledged that Google Ads is not supposed to affect organic rankings. So the question was really about what could have affected the outcome. Mueller explained the separation between the search and Pay Per Click (PPC) then… Source link

[unable to retrieve full-text content]Why can’t Google get a grip on rip-off ads?  BBC News Source link

Starting in May, Google Ads will be setting a first-party cookie with a new identifier through the Global site tag as well as Google Tag Manager. As a first-party cookie, it will be unique and limited to users of a specific site. Why The Change to Begin Setting a First-Party Cookie? Google has made it clear that they’re taking steps toward protecting privacy, which means a heavier reliance on first-party data. With changes on the horizon for the way that folks are tracked, first-party data… Source link

With the COVID-19 pandemic causing various significant shifts in online shopping behaviors, it can be difficult for marketers to keep up with the changes in their niche, and optimize their campaigns accordingly. Which is why Google is adding new emerging trend insights within Google Ads, based on Google search activity, which will alert marketers to relevant shopping and discovery changes in their sector, enabling them to update their ad strategy in line with demand. As you can see here,… Source link

Review Billing & Account Access First Review Account & Campaign Settings Review Match Type Distribution Review Keyword Quality Scores Check the Number of Keywords Per Ad Group Check How Many Ads Per Ad Group Review Audiences and Remarketing Lists Audit Tracking Codes on the Website Review Naming Conventions and Labels Develop a List of Quick Wins for Your Client Congratulations, you’ve landed a new Google Ads account! You’ve closed the sale and are ready to dig in. Your very first step for cleaning… Source link

Google’s John Mueller says the search engine’s recommendation to maintain parity between AMP and canonical HTML pages does not apply to ads. This topic came up during the Google Search Central SEO hangout recorded on March 26. A site owner named Christian Kunz asks Mueller the following question: “Is it a problem if the AMP version differs slightly from the canonical HTML version in that you have a small ad in the AMP version which is not in the HTML version?” The reason why he’s… Source link

PHOTO: Bruno Figueiredo Digital ads require extensive planning to ensure the campaign persuades customers to click without going over the marketing budget. But many of the tools now available for marketers to follow the progress of ad campaigns explore basic metrics that may not play a significant role in ROI. Marketers need solutions which can quickly display the metrics that have the greatest influence on ROI. Google has gradually updated its advertising scheduler, Performance… Source link

A handful of new standards will personalize ads without the privacy violations of today Photo: Christian Wiediger/Unsplash The internet is about to experience a dramatic shift toward privacy. Today, advertisers like Facebook and Google use cookies to track people as they interact with different websites, building profiles for the sake of targeted marketing. But on Wednesday, Google — a giant in the global digital ad market — announced that it would stop using this kind of system to track… Source link