Tag Archives: Ads

Advertisers are now able to optimize their product titles even further in Google Merchant Center. Google recently added a new optional attribute to Merchant Center called “short title”. This update allows you to be more concise and to the point with your products. Where Will The Short Title Attribute Be Shown? In comparison to the “title” attribute, which is required, the short title attribute is optional. The main difference between the title and short title attribute are as… Source link

The medical journal Health Affairs spent years planning its special issue on health and racism, which it published at the beginning of February. The journal wanted to reach new readers by promoting the issue through targeted advertisements on Twitter and YouTube. That’s why it was so frustrating when Twitter and Google blocked its ads before they could go up, says Patti Sweet, the director of digital strategy at Health Affairs. The journal’s Google ads account was also suspended…. Source link

A sign is pictured outside a Google office near the company’s headquarters in Mountain View, California, U.S., May 8, 2019. REUTERS/Paresh Dave//File Photo Register now for FREE unlimited access to Reuters.com Register Jan 19 (Reuters) – Alphabet Inc’s (GOOGL.O) Google said this week it would immediately improve enforcement of an age-sensitive ad policy after Reuters found ads for sex toys, liquor and high-risk investments in its search engine that should have been blocked under its efforts to… Source link

A sign is pictured outside a Google office near the company’s headquarters in Mountain View, California, U.S., May 8, 2019. REUTERS/Paresh Dave//File Photo Register now for FREE unlimited access to Reuters.com Register Jan 19 (Reuters) – Alphabet Inc’s (GOOGL.O) Google said this week it would immediately improve enforcement of an age-sensitive ad policy after Reuters found ads for sex toys, liquor and high-risk investments in its search engine that should have been blocked under its efforts to… Source link

As brick-and-mortar retail prepares for a renaissance this year, Yahoo is diving deeper into e-commerce with new multiretailer checkout for ads, the company announced Thursday. A product of the tech company’s partnership with e-commerce platform MikMak, the update offers add-to-cart functionality and e-commerce analytics for campaigns across native and display advertisements on Yahoo. Functionally, the updates may make the shopping experience easier for consumers, as they can checkout… Source link

Fossil fuel companies and firms that work closely with them are among the biggest spenders on ads designed to look like Google search results, in what campaigners say is an example of “endemic greenwashing”. The Guardian analysed ads served on Google search results for 78 climate-related terms, in collaboration with InfluenceMap, a thinktank that tracks the lobbying efforts of polluting industries. The results show that over one in five ads seen in the study – more than 1,600 in total… Source link

Ahead of last month’s United Nations global climate summit, Google, the world’s biggest provider of ads online, made a big announcement: It would stop placing ads on sites that deny the scientific consensus on climate change. Banned from profiting from its advertising program, Google said, were sites and videos falsely referring to global warming as a hoax or a scam. Also no longer welcome to run Google ads: Content falsely claiming that greenhouse gas emissions, or human activity, do not… Source link

Google has struggled to uphold its recent pledge to stop running ads on content that promotes climate change denial, according to a new report from the nonprofit Center for Countering Digital Hate (CCDH). The new research identified 50 articles that include lies about climate change and that still featured Google ads after the date that Google said they would be banned. Google announced a new policy in October that prohibits “ads for, and monetization of, content that contradicts… Source link

The company said on Wednesday that it will stop ads running “during an election campaign period or a silence period” in the run-up to the vote. Google considers election ads as any paid posts that “either promote or oppose a political party or the candidacy of a person or party” running for public office. The ban will run from February 8 up to election day on May 9, when President Rodrigo Duterte will run for election to the senate as he completes his six-year term. He is barred from seeking… Source link

ProPublica is a nonprofit newsroom that investigates abuses of power. Sign up to receive our biggest stories as soon as they’re published. Almost a year ago, Google took a major step to ensure that its ubiquitous online ad network didn’t put money in the pocket of… Source link