Tag Archives: Ads

A reminder to all Google Ads advertisers — there’s three months left to utilize expanded text ads before they go away. Google announced last August that standard expanded text ads would be sunset for Search campaigns. Starting July 1, 2022, responsive search ads will be the only ad type for Search campaigns moving forward. What Does This Mean For Advertisers? After the June 30th deadline, you will not be able to create or edit any expanded text ads. If you already have expanded text ads… Source link

March 23 (Reuters) – Alphabet-owned (GOOGL.O) Google said on Wednesday it will pause all ads containing content that exploits, dismisses or condones the ongoing Russia-Ukraine conflict. The move follows many major social media platforms that have announced new content restrictions around the conflict, including blocking Russian state media RT and Sputnik in the European Union. Earlier this month, the search giant said it had stopped selling all online ads in Russia. Register now for FREE… Source link

Google is giving advertisers in the automotive industry a new tool to fuel their marketing efforts in the form of an ad unit customized for vehicle sales. When people search for cars for sale, this new ad format shows vehicles to purchase nearby. The shift in online consumer behavior has transformed over the past two years. Not only are more people are turning to the web to find their next car, they’re making vehicle purchases online as well. A Google study finds 89% of new car buyers… Source link

Google will roll out vehicle ads to all U.S. advertisers beginning this month, the company announced Friday. An example of vehicle ads in the Google search results. Image: Google. Vehicle ads will roll out to advertisers in more countries at an undisclosed “later date,” Google said in the announcement. How vehicle ads work. Vehicle ads are designed to allow auto advertisers to promote their entire vehicle inventory to potential customers on Google.com. This… Source link

As a marketer, understanding how your leads convert is crucial. It’s easy to have a disconnect between capturing a user’s information online as a lead, and the end result of converting them to a customer. Whether you’re in B2B or B2C, you’ve probably been met with this struggle before. Last year, Google introduced Enhanced Conversions for web, which benefitted a lot of online stores and ecommerce transaction. Now, Google has a solution for lead generation businesses. Google is… Source link

Google Ads is updating its Destination requirements policy in March 2022 to improve clarity for advertisers. The changes being made will not impact the current policies. Changes to the Destination policies are officially going into effect on March 21, 2022. If you’re unclear why Google  disapproved your ads in the past, these changes should benefit you. What’s Changing? When Google disapproves an ad it’s not always clear why it was disapproved, or what this means for the rest of an… Source link

The logo of Russia’s state communications regulator, Roskomnadzor, is reflected in a laptop screen showing Google start page, in this picture illustration taken May 27, 2021. REUTERS/Maxim Shemetov/Illustration Register now for FREE unlimited access to Reuters.com Register MOSCOW, Feb 28 (Reuters) – Russia on Monday ordered Alphabet Inc’s (GOOGL.O) Google to immediately restrict access to information posted as part of Google Ads that it said contained inaccurate information about casualties… Source link

Google announced late Saturday it is blocking Russian state media channels from selling ads due to the invasion of Ukraine. Why it matters: The move came hours after YouTube, which is owned by Google, said it was blocking Russian state media channels, including RT, from selling ads on YouTube globally or being accessible in Ukraine. Twitter and Facebook have announced similar efforts to restrict Russian state accounts from being able to spread disinformation via advertising. Details: A Google… Source link

Meta, Facebook’s parent company, says the decision to bar Russian state media from making money on its platform comes in response to the invasion of Ukraine. Tony Avelar/AP hide caption toggle… Source link

Updated February 27, 2022 at 7:18 AM ET Facebook and YouTube are blocking Russian state media from running ads on their platforms, while Twitter is suspending all advertising in Ukraine and Russia, as pressure mounts on tech platforms to respond to Russia’s invasion of Ukraine. Nathaniel Gleicher, head of security policy at Facebook, tweeted on Friday: “We are now prohibiting Russian state media from running ads or monetizing on our platform… Source link