Tag Archives: Ads

Sen. Mike Lee of Utah is poised to introduce legislation that would forbid Google and other tech giants that build and operate digital advertising exchanges from owning the tools that help buyers and sellers of online advertising. Not only is this bad policy, but it is based on the faulty premise that advertising markets are analogous to securities markets. Behind the proposed legislation is the argument, put forward by some legal scholars, that Google… Source link

While it’s against the law in the US to install stalkerware on an adult’s phone without consent, marketing such apps is legal. Although many companies display disclaimers on their websites stating that their software is intended for legal purposes only, there have been a handful of convictions for installing spyware on unknowing adults’ devices.  Last September, in the first order of its kind, the Federal Trade Commission banned a company called Support King, which operated under the… Source link

Google will allow ads for stem cell treatments that are approved by the US Food and Drug Administration — a change from its previous policy, which banned all ads for this experimental category of medical care. The policy update was first reported by Gizmodo and will go into effect in July. The company said in the policy update that it will also allow cell or gene therapy ads that are “exclusively educational or informational in nature,” even if they reference products or… Source link

Google is introducing new users controls to allow people to limit the number of ads they see about pregnancy, parenting, dating and weight loss. The company first announced ad controls for YouTube in the United States and enabled users to choose to see fewer gambling and alcohol ads. Since the initial launch, these controls have rolled out to users globally for ads on YouTube. The company announced today that it’s expanding these controls with new ad categories… Source link

Google is expanding its sensitive ad categories options, letting users limit how many ads they see about dating, pregnancy, parenting, and weight loss, and making those settings apply to more places. The feature was introduced as a way to let people see fewer ads on YouTube about potentially addictive gambling or alcoholic products, but now it seems that Google is expanding it to cover other potentially uncomfortable or traumatic subjects. Your settings will now apply to all of Google’s… Source link

Google has released version 10.1 of the Google Ads API, the previous version 10.0 was released just under three months ago. Google Ads version 10.1 brings support for discover campaigns, campaign groups, local service campaigns and more. What is new. Google published a detailed release notes of what is new in version 10.1 but here are the highlights it wrote in this blog post: Old AdWords API sunset. As a reminder, the legacy Google AdWords API sunset today. You should be using the Google Ads… Source link

Netflix is still reeling from its unexpected decline in Q1 subscribers — and the major dip is causing co-CEO Reed Hastings to rethink his anti-advertising approach following years of resistance. “Those who have followed Netflix know that I have been against the complexity of advertising and a big fan of the simplicity of subscription,” Hastings said during the company’s earnings call last week. “But as much as I am a fan of that, I am a bigger fan of consumer choice, and allowing consumers… Source link

(Bloomberg) — Google parent Alphabet Inc. reported first-quarter revenue that fell short of analysts’ expectations, a rare miss for the technology giant reflecting slower ad sales in Europe and a lackluster performance by its YouTube video service. The shares declined about 6% in extended trading. Most Read from Bloomberg The company also announced a $70 billion share buyback program. Revenue, excluding payouts to distribution partners, increased 20% to $56 billion in the period ended March… Source link

This article first appeared in the Morning Brief. Get the Morning Brief sent directly to your inbox every Monday to Friday by 6:30 a.m. ET. Subscribe Wednesday, April 6, 2022 If you buy an advertisement during the Super Bowl, you will get millions of eyeballs. But some of those eyeballs will likely belong to federal regulators. Which brings us to Securities and Exchange Commission Chair Gary Gensler on Monday (yes, two months later), responding to the flurry of crypto ads from this year’s… Source link

A Russian tech giant mostly owned by western investors is helping websites pushing false claims about the war in Ukraine to make thousands of dollars every day through digital advertising. Yandex is considered Russia’s equivalent to Google, running both a search engine and an extensive digital advertising business. Its deputy CEO, Tigran Khudaverdyan, resigned this month after the European Union imposed sanctions on him. The Bureau for Investigative Journalism has discovered… Source link